Business Model Book, The: Design, Build and Adapt Business Ideas That Drive Business Growth, 1st edition

Published by Pearson Business (December 20, 2017) © 2018

  • Adam J. Bock University of Edinburgh Business School
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Business models are the beating heart of your firm's value proposition.

Great business models drive rapid growth; bad business models can doom the most promising ventures. The Business Model Book clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation.

  • Part 1: The truth about business models
  • 1. Business models in practice
  • 2. A brief history of business models
  • 3. There are no magic bullets
  • Part 2: Business model architecture
  • 4. Looking at your raw materials
  • 5. Collecting and connecting your stakeholders - Customers, users, suppliers, purchasers,  competitors
  • 6. Solid structure - creating and capturing value in business models
  • 7. Crafting compelling stories- the power of business model narratives
  • 8. The business model life cycle
  • Part 3: Business model change and innovation
  • 9. When business models fail
  • 10.   Change and adaptation, Innovation and disruption
  • 11.   Back to the beginning
  •  Resources developed throughout the book:
  • - 25 brilliant business model tips
  • - 12 brilliant examples to highlight specific business model elements, designs, or innovations.
  • - Links to online resources, including free online business model design sites; Links to short third-party videos covering specific business model topics

 

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