<p>Full of tips, examples and exercises that will transform your writing from the same old same old into something that&#8217;ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that&#8217;s brilliant. </p><p><b></b>&nbsp;</p><p><b>Brilliant outcomes</b></p><p>Produce business writing people actually <i>want </i>to read</p><p>Persuade and inspire people, sell more, or get that job</p><p>Get a distinctive, powerful and engaging writing voice</p>

<P>&nbsp;</P><P>About the author</P><P>Publisher's acknowledgements</P><P>Author's acknowledgements</P><P>Part 1 The beginning</P><P>&nbsp;&nbsp; 1&nbsp;&nbsp; Introduction</P><P>&nbsp;&nbsp; 2&nbsp;&nbsp; Clunk, click, every trip</P><P>Part 2 Structure</P><P>&nbsp;&nbsp; 3&nbsp;&nbsp; The order of events</P><P>&nbsp;&nbsp; 4&nbsp;&nbsp; I've been waiting for a sign</P><P>&nbsp;&nbsp; 5&nbsp;&nbsp; Keeping it together</P><P>&nbsp;&nbsp; 6&nbsp;&nbsp; Death by PowerPoint: an antidote</P><P>Part 3 Style</P><P>&nbsp;&nbsp; 7&nbsp;&nbsp; Doing what comes naturally</P><P>&nbsp;&nbsp; 8&nbsp;&nbsp; Word perfect</P><P>&nbsp;&nbsp; 9&nbsp;&nbsp; One thing leads to another</P><P>&nbsp;&nbsp; 10&nbsp; What not to write</P><P>&nbsp;&nbsp; 11&nbsp; Mythbusting</P><P>&nbsp;&nbsp; 12&nbsp; Sound advice</P><P>Part 4 Magic</P><P>&nbsp;&nbsp; 13&nbsp; A spoonful of sugar</P><P>&nbsp;&nbsp; 14&nbsp; Painting pictures</P><P>&nbsp;&nbsp; 15&nbsp; More sound advice</P><P>&nbsp;&nbsp; 16&nbsp; Screenwriting</P><P>&nbsp;&nbsp; 17&nbsp; And finally ...</P><P>Part 5 The end</P><P>&nbsp;&nbsp; 18&nbsp; It ain't over till it's over</P><P>&nbsp;&nbsp; 19&nbsp; The end is nigh</P>

<ul>
    <li>About the author </li>
    <li>Publisher's acknowledgements </li>
    <li>Author's acknowledgements </li>
    <li>Part 1 The beginning </li>
    <li>&nbsp;&nbsp; 1&nbsp;&nbsp; Introduction </li>
    <li>&nbsp;&nbsp; 2&nbsp;&nbsp; Clunk, click, every trip </li>
    <li>Part 2 Structure </li>
    <li>&nbsp;&nbsp; 3&nbsp;&nbsp; The order of events </li>
    <li>&nbsp;&nbsp; 4&nbsp;&nbsp; I've been waiting for a sign </li>
    <li>&nbsp;&nbsp; 5&nbsp;&nbsp; Keeping it together </li>
    <li>&nbsp;&nbsp; 6&nbsp;&nbsp; Death by PowerPoint: an antidote </li>
    <li>Part 3 Style </li>
    <li>&nbsp;&nbsp; 7&nbsp;&nbsp; Doing what comes naturally </li>
    <li>&nbsp;&nbsp; 8&nbsp;&nbsp; Word perfect </li>
    <li>&nbsp;&nbsp; 9&nbsp;&nbsp; One thing leads to another </li>
    <li>&nbsp;&nbsp; 10&nbsp; What not to write </li>
    <li>&nbsp;&nbsp; 11&nbsp; Mythbusting </li>
    <li>&nbsp;&nbsp; 12&nbsp; Sound advice </li>
    <li>Part 4 Magic </li>
    <li>&nbsp;&nbsp; 13&nbsp; A spoonful of sugar </li>
    <li>&nbsp;&nbsp; 14&nbsp; Painting pictures </li>
    <li>&nbsp;&nbsp; 15&nbsp; More sound advice </li>
    <li>&nbsp;&nbsp; 16&nbsp; Screenwriting </li>
    <li>&nbsp;&nbsp; 17&nbsp; And finally ... </li>
    <li>Part 5 The end </li>
    <li>&nbsp;&nbsp; 18&nbsp; It ain't over till it's over </li>
    <li>&nbsp;&nbsp; 19&nbsp; The end is nigh </li>
</ul>

<DIV sercontent>  <P style="MARGIN: 0px">Full of tips, examples and exercises that will transform your writing from the same old same old into something that&rsquo;ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that&rsquo;s brilliant. </P>  <P style="MARGIN: 0px">&nbsp;</P>  <P style="MARGIN: 0px"><B>Brilliant outcomes</B></P>  <P style="MARGIN: 0px">Produce business writing people actually <I>want </I>to read</P>  <P style="MARGIN: 0px">Persuade and inspire people, sell more, or get that job</P>  <P style="MARGIN: 0px">Get a distinctive, powerful and engaging writing voice</P></DIV>

Neil Taylor

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