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Binder and Braun: The Circular Business Revolution, 1st edition

Published by FT Publishing International (May 23, 2024) © 2024

  • Julia Binder
  • Manuel Braun

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Organisations everywhere are being challenged to become more sustainable: to move from a linear ‘take-make-waste’ approach, towards one that is circular, resource productive, regenerative, and resilient in nature. But it’s hard to put into action without answers to the following questions:  
  • How do you overhaul your business while maintaining revenue and profits? 
  • How do you turn linear supply chains into circular supply loops? 
  • How do you identify concrete business opportunities? 
  • How do you design your organisation for circularity? 
  • How to overcome the critical challenges of implementing new business models? 
This book gives you a comprehensive and practical toolkit to understand how your organisation works now, the opportunities it has within the circular economy, and how to put it all into practice effectively. Transform your organisation in a way that’s good for business, people and the environment. 
1. Getting Started
2. Signals for Change: What is Your Emerging Future?
3. Towards a Circular and Regenerative Future
4. Circular Business Model Opportunities
5. From Idea to Action
6. Epilogue

Julia Binder, professor of Sustainable Innovation and Business Transformation at IMD Lausanne, is a renowned thought leader recognised on the 2022 Thinkers50 Radar list for her work at the intersection of sustainability and innovation. With over a decade devoted to sustainability research and teaching, she actively supports business leaders in driving meaningful change to address global challenges. Before joining IMD, Julia initiated a sustainability initiative at EPFL and co-led a large-scale European project on sustainable innovation at TUM. Outside the professional realm, Julia dives into the joyful chaos of motherhood, takes on the challenge of speedy cooking, gardens passionately and occasionally indulges in sports finding satisfaction in the beauty of everyday life.

Manuel Braun is an expert in the domain of sustainability and resource productivity, working at the intersection of research and practice. He is director at Systemiq, a global think tank focused on sustainable systems change, where he leads the circular business programme. Manuel holds a PhD from the Technical University of Munich and is actively engaged in teaching and executive training programmes across Europe. Previously, he spent eight years at McKinsey & Company, leading sustainable product development and design projects across industries. Manuel is a nature enthusiast in the professional realm and beyond. He is a passionate alpinist and loves to spend time with his family exploring the great outdoors whether on foot, mountain bike or ski.

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