Research Methods for Business Students, 8th edition

Published by Pearson (January 15, 2020) © 2020

  • Mark N. K. Saunders Professor of Business Research Methods, University of Birmingham
  • Philip Lewis Formerly of University of Gloucestershire
  • Adrian Thornhill Formerly of University of Gloucestershire
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With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation.

The fully revised 8th Edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write?

Brief Contents

  1. Business and management research, reflective diaries and the purpose of this book
  2. Choosing a research topic and developing your research proposal
  3. Critically reviewing the literature
  4. Understanding research philosophy and approaches to theory development
  5. Formulating the research design
  6. Negotiating access and research ethics
  7. Selecting samples
  8. Utilising secondary data
  9. Collecting data through observation
  10. Collecting primary data using research interviews and research diaries
  11. Collecting primary data using questionnaires
  12. Analysing data quantitatively
  13. Analysing data qualitatively
  14. Writing and presenting your project report

Bibliography

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