<p>With over 400,000 copies sold, <em><strong>Research Methods for Business Students</strong></em>, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. </p>
<p>The fully revised 8th Edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write?</p>

<ul>
    <li>1 Business and management research, reflective diaries and the purpose of this book </li>
    <li>2 Choosing a research topic and developing your research proposal </li>
    <li>3 Critically reviewing the literature </li>
    <li>4 Understanding research philosophy and approaches to theory development </li>
    <li>5 Formulating the research design </li>
    <li>6 Negotiating access and research ethics </li>
    <li>7 Selecting samples </li>
    <li>8 Utilising secondary data </li>
    <li>9 Collecting data through observation </li>
    <li>10 Collecting primary data using research interviews and research diaries </li>
    <li>11 Collecting primary data using questionnaires </li>
    <li>12 Analysing data quantitatively </li>
    <li>13 Analysing data qualitatively </li>
    <li>14 Writing and presenting your project report </li>
    <li>Bibliography </li>
    <li>Appendices </li>
    <li>Glossary </li>
    <li>Index</li>
</ul>

<h4>Support your students' journey to a successful dissertation</h4><p><strong>Research Methods for Business Students,</strong> 8<sup>th</sup> edition is the best-selling guide for students who need support to complete their dissertation or research-led project.</p><p>The latest edition includes updated features, recent cases, and new examples that will offer <p>This edition includes a <a href="https://media.pearsoncmg.com/intl/wps-wraps/ema_uk_he_Saunders_ResMeths_8/cw/" target="_blank">Companion Website</a>.</p>them additional support on the methodology to complete their project.</p><p>This edition is also available in <a href="https://www.pearson.com/uk/educators/higher-education-educators/products-and-services/course-resources-and-content/revel.html" target="_blank">Revel<sup>®</sup></a>.</p>

<div class="c-no-headers-number-list_container"><h4>Brief Contents</h4><ol><li>Business and management research, reflective diaries and the purpose of this book</li><li>Choosing a research topic and developing your research proposal</li><li>Critically reviewing the literature</li><li>Understanding research philosophy and approaches to theory development</li><li>Formulating the research design</li><li>Negotiating access and research ethics</li><li>Selecting samples</li><li>Utilising secondary data</li><li>Collecting data through observation</li><li>Collecting primary data using research interviews and research diaries</li><li>Collecting primary data using questionnaires</li><li>Analysing data quantitatively</li><li>Analysing data qualitatively</li><li>Writing and presenting your project report</li></ol><p>Bibliography</p><p>Glossary</p></div>

<h4>Discover more about the methodology that will help you conduct the research for your project or dissertation in Business, with this ultimate guide.</h4><p><strong>Research Methods for Business Students,</strong> 8<sup>th</sup> edition is the definitive, step-by-step book for students who want to complete their dissertation or research-led project.</p><p>From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this text is structured to guide you through the entire process.</p><p>The latest edition further includes updated features, up-to-date cases, and new examples that will help you complete and successfully present your project report.</p> <p>This edition includes a <a href="https://media.pearsoncmg.com/intl/wps-wraps/ema_uk_he_Saunders_ResMeths_8/cw/" target="_blank">Companion Website</a>.</p><p>This edition is also available in <a href="https://www.pearson.com/en-gb/learning-platforms/revel.html"  target="_blank">Revel</a>.</p><p><strong>Research Methods for Business Students</strong>&nbsp;by Saunders, Lewis, and Thornhill is now officially <strong>the most highly cited text</strong> in business, marketing, accounting, and economics, according to the global <strong>Power Teaching Rankings</strong>, 2021.</p><p>This new ranking measure compiled for the <strong>Financial Times</strong> draws from global data, coming from 5m titles cited in more than 7m syllabuses, establishing this as a leading textbook, not only amongst disciplines but also in student research around the world.</p><p>Source article from the Financial Times: <strong><a href="https://www.ft.com/content/beb77be1-f735-45e9-82cb-ec834eb39565" target="_blank">Harvard's 'teaching power' puts business school in the lead for influence</a>.</strong></p>

Mark N. K. Saunders

Philip Lewis

Adrian Thornhill

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Discover more about the methodology that will help you conduct the research for your project or dissertation in Business, with this ultimate guide.

Brief Contents