Research Methods for Business Students, 8th edition

Published by Pearson (January 15, 2020) © 2020

  • Mark N. K. Saunders Professor of Business Research Methods, University of Birmingham
  • Philip Lewis Formerly of University of Gloucestershire
  • Adrian Thornhill Formerly of University of Gloucestershire

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ISBN-13: 9781292208800
Research Methods for Business Students
Published 2020

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Discover more about the methodology that will help you conduct the research for your project or dissertation in Business, with this ultimate guide.

Research Methods for Business Students, 8th edition is the definitive, step-by-step book for students who want to complete their dissertation or research-led project.

From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this text is structured to guide you through the entire process.

The latest edition further includes updated features, up-to-date cases, and new examples that will help you complete and successfully present your project report.

This edition includes a Companion Website.

This edition is also available in Revel.

Research Methods for Business Students by Saunders, Lewis, and Thornhill is now officially the most highly cited text in business, marketing, accounting, and economics, according to the global Power Teaching Rankings, 2021.

This new ranking measure compiled for the Financial Times draws from global data, coming from 5m titles cited in more than 7m syllabuses, establishing this as a leading textbook, not only amongst disciplines but also in student research around the world.

Source article from the Financial Times: Harvard's 'teaching power' puts business school in the lead for influence.

Brief Contents

  1. Business and management research, reflective diaries and the purpose of this book
  2. Choosing a research topic and developing your research proposal
  3. Critically reviewing the literature
  4. Understanding research philosophy and approaches to theory development
  5. Formulating the research design
  6. Negotiating access and research ethics
  7. Selecting samples
  8. Utilising secondary data
  9. Collecting data through observation
  10. Collecting primary data using research interviews and research diaries
  11. Collecting primary data using questionnaires
  12. Analysing data quantitatively
  13. Analysing data qualitatively
  14. Writing and presenting your project report

Bibliography

Glossary

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