Introduction Â
The Raw Material - Data  Â
Data Types and Format
How to use this book
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Part One: Bare Analytics  Â
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1: Business Experiments / Experimental Design / AB testing
2: Visual Analytics Â
3: Correlation Analysis
4: Scenario AnalysisÂ
5: Forecasting / Time Series Analysis Â
6: Data mining
7: Regression Analysis
8: Text Analytics
9: Sentiment analysis
10: Image AnalyticsÂ
11: Video Analytics
12: Voice Analytics
13: Monte Carlo Simulation Â
14: Linear Programming
15: Cohort Analysis Â
16: Factor analysis
17: Neural Network Analysis
18: Meta Analytics - Literature Analysis  Â
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The Part II: Analytics Input Tools or Data Collection Methods
19: Quantitative Surveys Â
20: Qualitative Surveys
21: Focus Groups Â
22: Interviews
23: Ethnography
24: Text Capture
25: Image Capture
26: Sensor Data
27: Machine data capture Â
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Part Three: Financial Analytics Â
28: Predictive sales analytics
29: Customer Profitability analyticsÂ
30: Product Profitability analytics
31: Cashflow analytics
32: Value Driver Analytics
33: Shareholder value analytics
34: Risk Reward Analytics
35: Unmet need analytics Â
36: Market Size Analytics Â
37: Demand Forecasting
38: Market Trend Analytics Â
39: Non-customer analyticsÂ
40: Competitor analytics
41: Pricing analyticsÂ
42: Marketing channel analytics
43: Brand Analytics Â
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Part Five: Customer Analytics
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44: Customer satisfaction analysisÂ
45: Customer Lifetime Value Analytics
46: Customer segmentation analytics Â
47: Sales Channel AnalyticsÂ
48: Web Analytics Â
49: Social Media Analytics
50: Customer Engagement Analytics
51: Customer Churn Analytics Â
52: Customer acquisition analytics Â
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Part Six: Employee Analytics
53: Capability Analytics Â
54: Capacity Analytics
55: Employee Churn Analytics Â
56: Recruitment channel analytics Â
57: Competency acquisition analytics
58: Employee Performance Analytics
59: Corporate culture analytics
60: Leadership Analytics  Â
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Part Seven: Operational Analytics
61: Fraud Detection Analytics
62. Core Competency Analytics
63: Supply Chain Analytics Â
64: Lean Six Sigma Analytics
65. Capacity Utilisation Analytics
66: Project and Program AnalyticsÂ
67. Environmental Impact Analytics
68: Corporate Social Responsibility (CSR) Analytics
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Index
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