MyLab
Reach every student with MyLab®. This flexible digital platform combines trusted author content, online assessments and customisable features so you can personalise learning and improve results, one student at a time.
Switch content of the page by the Role togglethe content would be changed according to the role
Principles of Marketing, Global Edition, 18th edition
Published by Pearson (August 2, 2024) © 2024
- Philip T. Kotler
- Gary Armstrong University of North Carolina
£28.99
Access details
- Instant 12-month access fulfilled by Pearson
- Offline and online access via mobile app
- NB does NOT include access to MyLab/Mastering
- 3 months free access to language learning support with Mondly
Features
- Intuitive search and audiobook*
- Videos, quizzes and interactives
- Translate text into 100+ languages
- Create notes and flashcards
- AI-powered support*
*Available for some titles
£45.99
Access details
- Register via our MyLab page to complete your purchase
- A Course ID link or VLE link from your instructor is required
- Instant access once purchased (eText included)
Features
- Interactive digital learning experience
- Includes eText, Apps and study tools
- Instant feedback on assignments
- Help when and where you need it
Need help? Get in touch
