<h4>Introduce your students to the best Digital Marketing strategies with this industry-leading text.</h4><p><strong>Digital Marketing,</strong> 8<sup>th</sup> edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends.</p><p>This updated edition will help your students learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.</p><p>The range of questions, exercises, and self-assessments will support your teaching and allow students to build key skills they will later need in the workplace, making this textbook a must-have guide for your course.</p>

<h3>Brief Contents</h3><div class="c-section-headers-number-list_container"><ul><li>Preface</li><li>About the authors</li><li>Acknowledgements</li></ul><h4>Part 1: Digital marketing fundamentals</h4><ol><li>Introducing digital marketing</li><li>Online marketplace analysis: micro-environment</li><li>The digital macro-environment</li></ol><h4>Part 2: Digital marketing strategy development</h4><ol start="4"><li>Digital marketing strategy</li><li>Digital branding and the marketing mix</li><li>Data-driven relationship marketing using digital platforms</li></ol><h4>Part 3: Digital marketing: implementation and practice</h4><ol start="7"><li>Delivering the digital customer experience</li><li>Campaign planning for digital media</li><li>Marketing communications using digital media channels</li><li>Evaluation and improvement of digital channel performance</li></ol><ul><li>Glossary</li><li>Index</li><li>Credits</li></ul></div>

<h4>Expand your knowledge in Digital Marketing and learn from the success stories of some of the biggest brands.</h4><p><strong>Digital Marketing,</strong> 8<sup>th</sup> edition is the most comprehensive guide in the field, providing you with the latest strategies, techniques, and online trends.</p><p>This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.</p><p>The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students.</p><p>This edition includes a <a href="https://media.pearsoncmg.com/intl/ema/ema_uk_he_chaffey_digmark_8/cw/index.php" target="_blank">Companion Website</a>.</p>

<h3>Introduce your students to Digital Marketing with this industry-leading text.</h3><p><strong>Digital Marketing,</strong> 8<sup>th</sup> edition is the complete guide in the field, presenting the latest strategies and case studies.</p><p>Featuring updated topics and exercises, this must-have book will support your teaching and help your students build their skills around the subject.</p>

<h3><strong>Introduce your students to Digital Marketing with this industry-leading text.</strong></h3><p><strong>Digital Marketing,</strong> 8<sup>th</sup> edition is the complete guide in the field, presenting the latest strategies and case studies.</p><p>Featuring updated topics and exercises, this must-have book will support your teaching and help your students build their skills around the subject.</p>

<div class="c-section-headers-number-list_container"><h4 class="h5">Preface</h4><h4 class="h5">About the authors</h4><h4 class="h5">Acknowledgements</h4><h3>Part 1 Digital marketing fundamentals</h3><ol><li>Introducing digital marketing</li><li>Online marketplace analysis: micro-environment</li><li>The digital macro-environment</li></ol><h3>Part 2 Digital marketing strategy development</h3><ol start="4"><li>Digital marketing strategy</li><li>Digital branding and the marketing mix</li><li>Data-driven relationship marketing using digital platforms</li></ol><h3>Part 3 Digital marketing: implementation and practice</h3><ol start="7"><li>Delivering the digital customer experience</li><li>Campaign planning for digital media</li><li>Marketing communications using digital media channels</li><li>Evaluation and improvement of digital channel performance</li></ol><h4 class="h5">Glossary</h4><h4 class="h5">Index</h4><h4 class="h5">Credits</h4></div>

<h4>Get the best learning experience of the most up-to-date digital marekting concepts with Pearson eBook.</h4> <p>This all-in-one eBook for <strong>Digital Marketing</strong> offers leading textbook content and a range of digital tools, with integrated resources designed to support your learning.</p> <p>With eBooks, you can:</p> <ul> <li>Customise how you study and add your own notes, bookmarks, and highlights directly in your eBook</li> <li>Organise your studying and time and read online or offline, anytime, anywhere</li> <li>Optimise your study with learning content you can access via your computer, mobile, and Android apps</li> <li>Study for your course using an environmentally and accessible friendly learning resource.</li> </ul> <p><strong>Find out more about the benefits of Pearson <a href="https://www.pearson.com/uk/educators/higher-education-educators/products-and-services/course-resources-and-content/print-textbooks-and-ebooks/ebooks.html" target="_blank">eBooks</a>.</strong></p>

Dave Chaffey

Fiona Ellis-Chadwick

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Get the best learning experience of the most up-to-date digital marekting concepts with Pearson eBook.

Brief Contents

Part 1: Digital marketing fundamentals

Part 2: Digital marketing strategy development

Part 3: Digital marketing: implementation and practice