Business of Sport Management, The, 2nd edition

John Beech Coventry Business School, Coventry University
Simon Chadwick Centre for the International Business of Sport Coventry University Business School

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Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

§ All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise,coverage and enthusiasm for the subject.

§ A wealth of case studies and stimulating examples drawn from a wide range of sportsaround the world encourage students to apply the theory to familiar real life scenarios.

§ Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress.

§ Tailored to meet the needs of sport management students outside the US.

Each original chapter has been extensively updated to present new developments in theory, contain current case studies and incorporate the latest sources.
Seven entirely new chapters vastly expand the book’s scope and address a multitude of contemporary issues, such as the economics of competition, sports branding, social networking and the online fan experience, sports media and PR, agents and intermediaries, and the internationalisation of sport.
Includes new material on governance and ethics.

Preface
Section A – The Context of Sport
1 Introduction: The Commercialisation of Sport, John Beech & Simon Chadwick
2 Governance in Sport, John Beech
3 Ethics in Sport, Leon Culbertson, Mike McNamee & Emily Ryall
4 The Role of the State in Sport, Chris Parker & Alan Barnard
5 The Economics of Competitive Balance in Sport, Jon Guest
6 The Impacts of Sport, Robert Kaspar & Sebastian Kaiser
Section B - Business Functions applied to Sport
7 Organisational Behaviour in Sport Organisations, John Old
8 Human Resource Management in Sport, Terrence Wendell Brathwaite
9 Branding and Marketing in Sport, Norm O’Reilly, Ted Graham & Lindsay Rennie
10 Sports Finance, Michael Barker
11 Managing small and not-for-profit sports organisations, Cameron O’Beirne
12 Strategy and Environmental Analysis in Sport, Andy Adcroft
13 Managing Sport Operations: Quality, Performance and Control, Terri Byers
14 The Internet, Online Social Networks, and the Fan Digital Experience, Boris Helleu & Maxence Karoutchi
Section C – Sport Management Issues
15 Sports and the Law, Karen Bill & Simon Gardiner
16 Sport Event and Facility Management, Dave Arthur
17 Sport Sponsorship and Endorsement, Des Thwaites & Yue Meng
18 Sport Broadcasting, Harry Arne Solberg
19 Risk Management in Sport, Dominic Elliott
20 The Sports Betting Industry, David Morris
21 Sports Retailing and Merchandising, Leigh Sparks
22 Sports Media and PR, Steve Dittmore
23 The Internationalisation of Sport, Simon Chadwick
24 Sports Agents and Intermediaries, Anna Semens

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration

Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.

Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick

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