Features of MyLab Marketing
Key Features
Embed your signature teaching style into MyLab and select from a library of tools – from videos to mini simulations – to foster deeper understanding of marketing concepts.
Gradebook
Track progress and performance of each student at overall and chapter level across all assessment types.
Instant feedback
Auto-graded exercises and quizzes provide instant feedback, enabling students to quickly identify strengths and areas for improvement.
Bring business concepts to life
Help students understand how to connect course concepts to real-world applications. Choose from a curated selection of videos with built-in assessment questions.
Help students think like managers: Mini-Simulations
Put students in professional roles with real-world business challenges. Applying course concepts, students make decisions and develop critical-thinking skills.*
Provide personalised real-time learning: Dynamic Study Modules
Helps students achieve mastery of the material by cycling through an adaptive process of test-learn-retest.*
Develop storytelling skills: Podcast Assignments
Podcasts covering real-world marketing scenarios in a storytelling format and accompanied by questions aid comprehension, as well as further develop listening and communication skills.*
Build quantitative marketing skills: Marketing Metrics Assignments
This unique assignment type helps your students practice their marketing metrics and analytics skills, enhancing comprehension of the quantitative aspects of marketing.*
Keep students on track: Reporting Dashboard
With MyLab Gradebook you can view, analyse, and report on learning outcomes. Student performance data can be displayed at various levels in a visual and user-friendly way on any device.
Foster student engagement and peer-to-peer learning with Learning Catalytics™
Generate class discussion and promote engagement and peer-to-peer learning with this interactive classroom response tool, which offers multiple question types.
Learning in Action with Learning Catalytics.
* Available in select courses.
Let's Connect
You can count on your Pearson representative to help you find the best solution to support you and your students. Connect with us to see MyLab Marketing in action, receive sample copies, and more. Discover more about the impact of MyLab Marketing.