Techniques of Visual Persuasion: Create powerful images that motivate, 1st edition

Larry Jordan

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In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential.

Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve:

Persuasive techniques
Communication skills
Business presentations
Photos and images
Videos and motion graphics

To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Learn to think visually, and create powerful messages, images, and video for business, social media and the web
No experience required: shows businesspeople, students, and everyone else how to apply powerful techniques from professional filmmaking
Clearly explains the “why,” and follows up with practical exercises for practicing the “how”
By Larry Jordan, one of the world’s most experienced visual communicators and trainers

1 The Power of Persuasion
2 Persuasive Visuals
3 Persuasive Writing
4 Persuasive Fonts
5 Persuasive Colors
6 Persuasive Presentations
7 Persuasive Photos
8 Edit and Repair Still Images
9 Create Composite Images
10 Video Pre-Production
11 Create Compelling Content with Interviews
12 Sound Improves the Picture
13 Video Production
14 Video Post-Production
15 Motion Graphics: Make Things Move
16 Advanced Motion: Particles, Paths, and Perspective

Larry Jordan is a media producer, director, editor, author, and teacher. He's a member of both the Directors Guild of America and the Producers Guild of America, with local and network broadcast credits. In addition to a 20-year career in media, he's spent 30 years creating and marketing high-tech and training products from a variety of firms, including his own. He's written ten books on media and software and was the executive producer and host of the Digital Production Buzz weekly podcast for twelve years.

His teaching background includes 12 years teaching visual storytelling and media software at USC in Los Angeles. He also received the inaugural Industry Innovator Award presented by Digital Video in 2017.

His website is: LarryJordan.com

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Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.