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Principles of Business Economics, 2nd edition
Published by Financial Times Press (August 25, 2006) © 2007
- Joseph G. Nellis Cranfield School of Management
- David Parker
C$167.60
- A print text (hardcover or paperback)
- Free shipping
The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics. Core concepts are covered whilst keeping technical jargon and mathematics to a minimum.
- Conclusions, key learning points and topics for discussion have been provided throughout to stimulate thinking, consolidate learning and put theory into practice.
- There is a wealth of international applications with activity questions illustrating how the theory is applied in real-world situations.
- A comprehensive glossary to help students understand terminology.
New to this edition:-
- NEW:Additional case studies from international markets, help students to understand the ‘bigger picture’.
- NEW:Material on the government’s role and intervention in economics keeps students up to date with important policy changes.
- NEW:An instructor’s manual to help save lecturers time in preparing for techniques and seminars.
- Updatedweb resources for both lecturers and students at www.pearsoned.co.uk/nellisparker
- PowerPoints slides and an instructor’s manual are available for university lecturers.
- Guidance notes for students are given to help answer the topics for discussion included at the end of each chapter.
- 1. Business economics: an overview
- 2. The analysis of consumer demand
- 3. The analysis of production costs
- 4. Analysis of the firm’s supply decision
- 5. Demand, supply and price determination
- 6. Analysis of perfectly competitive markets
- 7. Analysis of monopoly markets
- 8. Analysis of monopolistically competitive markets
- 9. Oligopoly
- 10. Managerial objectives and the firm
- 11. Understanding competitive strategy
- 12. Understanding pricing strategies
- 13. Understanding the market for labour
- 14. Understanding the market for capital Â
- 15. Understanding the market for natural resources
- 16. Government and business
- 17. Business and economic forecasting
- 18. Business economics – a checklist for managers
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