Microeconomics for Life: Smart Choices for You, 2nd edition

For 2-semester principles of economics courses.

Addresses the growing market needs and trends toward a literacy targeted approach to teaching economics, supported by an active-learning pedagogy and premium online teaching and learning resources. 

Economics for Life offers a new narrative-driven approach to learning and teaching economics that demonstrates the relevance of economics to students. Accessible language and graphs, engaging first-person writing, a less-mathematical approach, and practical examples connect economics to students’ lives in a meaningful way. This text helps students become economically literate citizens, unlike traditional texts which prepare them to become economics majors.

Hallmark features of this title

• Economics Out There. These feature boxes provide real-world examples of the economic principle being discussed. The stories told in Economics Out There help you make connections between the concepts in the chapter and everyday life.
• Refresh. The Refresh feature provides three questions that require you to review and apply the concepts in the preceding section. These questions give you the opportunity to assess your understanding of the principles developed in the section.
• Learning objectives are repeated at the beginning of each main section of the book and provide an important reminder of what you will learn in each section.

New and updated features of this title

• The 2nd edition retains the focus on the question “What do we really want our students to remember of what we teach them in an introductory economics class?” The focus is on essential economic concepts students need to know to become economically literate citizens, delivered in an engaging, narrative style. Those concepts are now illustrated with the core graphs that are at the heart of thinking like an economist. 
• The first edition had narratives based on tables of numbers – implicit graphs – but very few graphs. The 2nd edition makes these implicit graphs explicit. The addition of simple demand and supply graphs and production possibilities frontiers fit smoothly into the existing flow of the book's narrative, providing the students an additional powerful tool for understanding of the material.