Microeconomics for Life: Smart Choices for You, 2nd edition

Published by Pearson Canada (February 2, 2015) © 2016

  • Avi J. Cohen York University and University of Toronto
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Addresses the growing market needs and trends toward a literacy targeted approach to teaching economics, supported by an active-learning pedagogy and premium online teaching and learning resources.

Economics for Life offers a new narrative-driven approach to learning and teaching economics that demonstrates the relevance of economics to students. Accessible language and graphs, engaging first-person writing, a less-mathematical approach, and practical examples connect economics to students' lives in a meaningful way. This text helps students become economically literate citizens, unlike traditional texts which prepare them to become economics majors.

  1. What's In Economics For You?
  2. Making Smart Choices
  3. Show Me the Money
  4. Coordinating Smart Choices
  5. Just How Badly Do you Want It?
  6. What Gives When Prices Don't?
  7. Finding the Bottom Line
  8. Pricing Power
  9. Pricing for Profits
  10. Appendix: Exploring Perfect Competition:
  11. When Markets Fail
  12. Acid Rain on Others' Parades
  13. What Are You Worth?

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