Microeconomics, Canadian Edition, 4th edition

For 1-semester principles of microeconomics courses.

The relevance of economics, shown through real-world business examples

Economics makes economic principles relevant by demonstrating how real businesses use them to make decisions. For instructors, it eases the challenge of conveying how these principles directly impact students' lives. No matter their career path, whether it's opening an art studio, trading on Wall Street or bartending at the local pub, students will benefit from grasping the economic forces behind their work.

Hallmark features of this title

• Chapter-Opening Cases. Each chapter-opening case provides a real-world context for learning, sparks students' interest in economics, and helps to unify the chapter. Each chapter-opening case describes a real situation that students can relate to.
• An Inside Look. An Inside Look is a two-page feature that shows students how to apply the concepts from the Part to the analysis of a news article. The articles selected deal with policy issues and can be located at the end of each Part. An Inside Look presents an excerpt from an article, an analysis of the article, and critical thinking questions.
• Solved Problems. Many students have great difficulty handling applied economics problems. We help students overcome this hurdle by including two or three worked-out problems that analyze real-world economic issues they hear and read about in the news. Our goals are to keep students focused on the main ideas of each chapter and to give them a model of how to solve an economic problem by breaking it down step by step. Additional exercises in the end-of-chapter Problems and Applications section are tied to most Solved Problems.

New GenAI Study Tool

We’ve heard how important it is for students to use reliable AI tools in responsible and productive ways. To that end, Pearson is focused on creating tools that combine the power of generative AI with trusted Pearson content to provide students with a simplified study experience, delivering on-demand and personalised support that compliments your teaching and aligns with the text you’ve chosen. The Study Tool is available to students who access the Pearson eText on its own or through MyLab.

What can the AI Study Tool do?

• Generate simplified explanations of challenging sections
• Summarize material to help learners focus on key topics and ideas
• Students can ask for multiple choice or short answer questions related to a specific chapter or section to help fill knowledge gaps
• For extra practice, students can also generate flashcards and notes based on their chat interaction with the tool

New and updated features of this title

• New Apply the Concept features, some with accompanying video or audio, to help students tie economic concepts to current events and policy issues. The Apply the Concept features from the previous edition have been updated. Many of these features discuss the effects of the COVID-19 pandemic on the economy and the government's policy response.
• New Solved Problems, and many of those retained from the previous edition have been updated. The Solved Problem feature uses real-world products, events, and policies to help students break down and answer economic problems step by step. Whiteboard videos of select Solved Problems bring these real-world problems to life with audio, background photos, and step-by-step construction of graphs and tables.
• All the figures and tables have been updated with the latest data available. Many of the numbered figures are accompanied by a supporting video animation or an interactive real-time data graph. The figures help students visualize the unprecedented changes in economic variables resulting from the pandemic.
• Many of the end-of-chapter Problems and Applications have been updated or replaced. In most chapters, one or two problems include graphs or tables for students to analyze. Select chapters have a category titled Real- Time Data Exercises, and we have updated some of those exercises.