Published by Pearson Canada (11 March 2024) © 2025
Marketing Research for Marketers provides marketing students with the basics of marketing research and teaches them how to work with marketing research professionals in their future marketing careers. Instead of teaching advanced research topics, this textbook uses simple language to reinforce a basic-to-intermediate understanding of marketing research processes, types of research, question-writing, sampling techniques, analysis techniques, report structures, and ethical considerations.
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