DR. JON CALLEGHER is a marketing research professor in the School of Marketing in the Centre for Business at George Brown College. He has a Ph.D. in sociology from the University of Waterloo. He is also executive director of Job Talks, a research and media agency that studies Canadian workers. Since 2016, Jon has been the Project Director for over $1.2 million in federal and provincial research projects, including two multi-year Social Sciences and Humanities Research Council grants. A professional speaker, he has appeared on radio, TV, and at conferences internationally, speaking about work, generational differences, and marketing. Prior to his career at GBC, Jon was an Associate Vice President of Research at Hotspex, serving clients in apparel, confectionery, health and wellness, food, beverages, pets, and personal care.
DR. JULIE KELLERSHOHN is an assistant professor in Toronto, at the Ted Rogers School of Management, Toronto Metropolitan University. With an MBA from Harvard University and a PhD from Harper Adams University, she is a scientist with a passion for marketing research and consumer behaviour, as well an award- winning teacher. With her research background, she has taught and used quantitative and qualitative marketing research techniques with her post-secondary students as well as in her work in the private sector. Her research is focused on consumer behaviours in the food and beverage industries. She has conducted marketing research for a variety of Fortune 500 companies including Coca-Cola, Kraft Heinz, McDonald's, Nestlé, PepsiCo, and Walmart.
TED LANGSCHMIDT is an internationally acclaimed marketing researcher and CEO of Qi. Value Systems Inc. He is a graduate of Nottingham University in England and the University of the Witwatersrand in South Africa. In a career spanning four decades, Ted has conducted over 2,500 client-specific research projects. His past industry experience includes serving as president and head of new product development at Hotspex., as well as vice president—creative and research solutions with IPSOS Interactive Development North America. He was CEO of Integrated Marketing Research Group Ltd. and founding director of the Unilever Institute of Strategic Marketing at the University of Cape Town.