I'm a student
I'm an educator
Request full copy

Economics Today: A Canadian Perspective Microeconomics, Canadian Edition, 1st edition

Published by Pearson Canada (January 12, 2022) © 2023

  • Roger LeRoy Miller Institute for University Studies, Arlington Texas
  • Lia Rizzo Northern Alberta Institute of Technology
  • George Sroka Northern Alberta Institute of Technology
  • Jim Higginson Northern Alberta Institute of Technology
  • Mustaq Ahmad Northern Alberta Institute of Technology

eTextbook

C$67.99

  • Easy-to-use search and navigation
  • Add notes and highlights
  • Flashcards help streamline study sessions

MyLab

C$99.99

  • Reach every student with personalized support
  • Customize courses with ease
  • Optimize learning with dynamic study tools

For two-semester courses in the principles of economics.

Economics brought to life through real-world application

Students learn best when they see concepts applied to examples from their everyday lives, so Economics Today addresses real, cutting-edge issues while facilitating student learning. The text shows students how economics is front and center in their daily routines, while providing them with many ways to evaluate their understanding of key concepts covered in each chapter. Economics Today includes emphasis on behavioral economics, along with all-new problems, vignettes, and features that engage students and help them focus on the central ideas in economics today. With a brand new video program students can also visualize and understand key economics principles in a modern and engaging way.

Hallmark features of this title

  • Digital Interactives. Economic principles are not static ideas, and learning them shouldn't be either. Digital Interactives are dynamic and engaging assessment activities that promote critical thinking and application of key economic principles. Each Digital Interactive has 3–5 progressive levels and requires approximately 20 minutes to explore, apply, compare, and analyze each topic. 
  • Single Player Experiments. Experiments are an easy-to-use, fun, and engaging way to promote active learning and mastery of important economic concepts. Single-player experiments allow students to play against virtual players from anywhere at any time so long as they have an Internet connection. 
  • Real-Time Data Analysis Figures use up-to-the-minute, real-time macroeconomic data. These figures communicate directly with the Federal Reserve Bank of St. Louis's FRED™ site, so every time FRED posts new data, students see it within the eText

New and updated features of this title

  • Explaining Artificial Intelligence (AI) Applications in the Real World. The Canadian edition includes a feature entitled AI - Decision Making through Data. Each chapter contains at least one AI feature box. Examples include:
    • City Management (Chapter 2)
    • The Global Tourism Industry (Chapter 3)
    • Reduced Transactions Costs and “Price Stickiness” (Chapter 4)
    • Contemplating Big Data as a Public Good (Chapter 5)
  • WHAT HAPPENS WHEN . . . . This feature will help students apply previously discussed theory.  Examples include:
    • What Happens When . . . people's actual reactions to incentives differ from how they claim they would respond in answers to survey questions? (Chapter 1)
    • What Happens When . . . new companies can handle the wastewater byproduct from oil fracking at a lower opportunity cost then the oil-drilling firms that generate the wastewater as a byproduct of unearthing the oil? (Chapter 2)
    • What Happens When . . . the price of a gram of cannabis purchased from a government-approved retailer costs almost twice as much as that from an illegal source? (Chapter 4)

Important Digital Assets in MyLab Economics

  • 2024 Digital Update – Econ in the News - MyLab Question Update (50 New Questions)
  • 2024 Digital Update – Micro/Macro Interactive Models with Assessment - 60 new TDX questions to accompany the new and updated models (3 per model)
  • Current Event boxes bring currency into your classroom with author-written content that connects key concepts with real-life current events. Annually, the authors add new or revised content or data to ensure your students have relevant examples to help them engage with the course.
  • Interactive figures bring concepts to life, helping students see the concepts through directed explorations and purposeful manipulation. These figures are assignable and encourage active learning, critical thinking, and conceptual understanding. These interactive graphs and figures can be found by learners within the eText and can be assigned by instructors through our MyLab Multimedia Library.
  • Dynamic Study Modules: Using a highly personalized, algorithmically driven process, Dynamic Study Modules continuously assess student performance and provide additional practice in the areas where they struggle the most. Each Dynamic Study Module, accessed by computer, smartphone, or tablet, promotes fast learning and long term retention.
  • Digital Interactives. Economic principles are not static ideas, and learning them shouldn't be either. Digital Interactives are dynamic and engaging assessment activities that promote critical thinking and application of key economic principles. Each Digital Interactive has 3–5 progressive levels and requires approximately 20 minutes to explore, apply, compare, and analyze each topic. Digital Interactives can be assigned and graded within MyLab Economics or used as a lecture tool to encourage engagement, classroom conversation, and group work.
  • Single Player Experiments. Experiments are an easy-to-use, fun, and engaging way to promote active learning and mastery of important economic concepts. Single-player experiments allow students to play against virtual players from anywhere at any time so long as they have an Internet connection. Pre- and post-experiment questions are available for assignment within the MyLab.
  • Video Lessons. Video lessons are brief two- to three minute instructional videos that cover key definitions and concepts that are embedded within the eText. They reinforce the content by expanding on examples and explaining key graphs and figures, which help students understand essential and difficult economic concepts. The videos appear in the eText and can be assigned through the multimedia library of MyLab.
  • Real-Time Data Analysis Figures use up-to-the-minute, real-time macroeconomic data. These figures communicate directly with the Federal Reserve Bank of St. Louis's FRED™ site, so every time FRED posts new data, students see it within the eText.
  • Ready to Go provides a roadmap to planning your course. Ready to Go helps instructors unlock content and tools available within MyLab. Curated for each title, this website provides a path for instructors to explore and implement resources for teaching and learning. Using the framework of before, during, and after class, this online instructor's manual helps pinpoint the tools you need from the instructor support materials and online platforms to support your course planning for in-class, online, and hybrid instruction.
  • Learning Catalytics™ allows students to use any web-enabled device to participate in class. Instructors can access a library of pre-built questions or construct questions on their own to keep students engaged in the lecture. Learning Catalytics can be assigned to students synchronously or asynchronously and used for individual or group work. It can also place students in discussion groups based on their responses and location, regardless of class size.

  1. The Nature of Economics
  2. Scarcity and the World of Trade-Offs
  3. Demand and Supply
  4. Extensions of Demand and Supply Analysis
  5. Market Failures and the Public Sector
  6. Demand and Supply Elasticity
  7. Consumer Choice
  8. The Firm: Cost and Output Determination
  9. Perfect Competition
  10. Monopoly
  11. Monopolistic Competition
  12. Oligopoly and Strategic Behaviour
  13. The Labour Market
  14. Income, Poverty, and Federal Income Support Programs
  15. Environmental Economics

Roger LeRoy Miller has served on the faculty of several universities, including the University of Washington, Clemson University, and the University of Miami School of Law. As a professor, he has taught intellectual property law and entertainment law, among other subjects. A widely published and respected author, his work has appeared in the Insurance Counsel Journal, Defense Research, California Trial Lawyers Journal, Antitrust Bulletin, Wisconsin Law Review, and Connecticut Law Review. Professor Miller completed his studies at the University of California at Berkeley and University of Chicago.

Mushtaq Ahmad received his M.A. in economics from the University of Waterloo (Canada) in 1984, and his Ph.D. in economics from Northern Illinois University (USA) in 1988. He was the recipient of the Outstanding Graduate Scholar of the Year award in 1985. He has over 30 years of experience in teaching undergraduate economics. He has been teaching economics at the Northern Alberta Institute of Technology since 2007. Prior to this, he also taught at Northern Illinois University, USA, 1985–1988; University of Wisconsin, USA, 1988–1993; Sultan Qaboos University, Oman, 1993–2005; and Saint Frances Xavier University, Canada, 2005–2007. His research has been published in leading economic journals, including Review of Economics and Statistics, Journal of Macroeconomics, Economia Internazionale, Indian Journal of Economics, Managerial Finance, and International Journal of Applied Business and Economics Research. 

George Sroka has a M.A. in applied economics from the University of Victoria and an Honours B.A. in economics from the University of Waterloo. George started his post-secondary teaching career in 2004 at Northern Alberta Institute of Technology and Grant MacEwan College.

Prior to joining Northern Alberta Institute of Technology full time in 2008, George had over 15 years of private-sector industry experience working as an economist. George has worked in several fields: telecommunications, commercial real estate, and consulting. He has specialized in business planning, forecasting, and economic modelling. His work includes forecasting commercial real estate (retail, industrial, office) demand, municipal population growth, and land-use changes, as well as assessing post-secondary institutions' and school boards' capacity requirements, and performing cost benefit analyses of municipal amalgamation.

Need help? Get in touch

MyLab

Customize your course to teach your way. MyLab® is a flexible platform merging world-class content with dynamic study tools. It takes a personalized approach designed to ignite each student's unique potential. And, with the freedom it affords to adapt your pedagogy, you can reinforce select concepts and guide students to real results.

Pearson+

All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Video transcript (PDF | 25KB) 

Empower your students, in class and beyond

Meet students where they are with MyLab®, and capture their attention in every lecture, activity, and assignment using immersive content, customized tools, and interactive learning experiences in your discipline.