<h3>For two-semester courses in the principles of economics.</h3><p>Economics brought to life through real-world application</p><p>Students learn best when they see concepts applied to examples from their everyday lives, so <strong><em>Economics Today</em></strong> addresses real, cutting-edge issues while facilitating student learning. The text shows students how economics is front and center in their daily routines, while providing them with many ways to evaluate their understanding of key concepts covered in each chapter. Economics Today includes emphasis on behavioral economics, along with all-new problems, vignettes, and features that engage students and help them focus on the central ideas in economics today. With a brand new video program students can also visualize and understand key economics principles in a modern and engaging way.</p>

<ol><li>The Nature of Economics</li><li>Scarcity and the World of Trade-Offs</li><li>Demand and Supply</li><li>Extensions of Demand and Supply Analysis</li><li>Market Failures and the Public Sector</li><li>Demand and Supply Elasticity</li><li>Consumer Choice</li><li>The Firm: Cost and Output Determination</li><li>Perfect Competition</li><li>Monopoly</li><li>Monopolistic Competition</li><li>Oligopoly and Strategic Behaviour</li><li>The Labour Market</li><li>Income, Poverty, and Federal Income Support Programs</li><li>Environmental Economics</li></ol>

<p>Students learn best when they see concepts applied to examples from their everyday lives, so <b><i>Economics Today</i></b> addresses real, cutting-edge issues while facilitating student learning. The text shows students how economics is front and center in their daily routines, while providing them with many ways to evaluate their understanding of key concepts covered in each chapter. Economics Today includes emphasis on behavioral economics, along with all-new problems, vignettes, and features that engage students and help them focus on the central ideas in economics today. With a brand new video program students can also visualize and understand key economics principles in a modern and engaging way.</p><p class="MsoNormal"><o:p></o:p></p>

<p class="MsoNormal" style="margin-bottom:0in;line-height:150%;background:white"><i><span style="font-size: 10pt; line-height: 150%; font-family: Verdana, sans-serif;">This ISBN is for the Pearson eText and may not include any media, website access codes, or print supplement.<o:p></o:p></span></i></p><p class="MsoNormal" style="margin-bottom:0in;line-height:150%"><span style="font-size:10.0pt;line-height:150%;font-family:&quot;Verdana&quot;,sans-serif">As the world shifts to a greater reliance on digital media, it is appropriate that&nbsp;<i>Economics Today: A Canadian Perspective</i> is offered as a fully digital resource as well. Instructors and students will find that, although the medium has changed, the content is fully consistent with in-class and online delivery.<o:p></o:p></span></p><p class="MsoNormal" style="margin-bottom:0in;line-height:150%"><span style="font-family: Verdana, sans-serif; font-size: 10pt;">Students learn best when they see concepts applied to examples from their everyday lives, so </span><i style="font-family: Verdana, sans-serif; font-size: 10pt;">Economics Today</i><span style="font-family: Verdana, sans-serif; font-size: 10pt;"> addresses real, cutting-edge issues while facilitating student learning. The text shows students how economics is front and center in their daily routines, while providing them with many ways to evaluate their understanding of key concepts covered in each chapter. This edition includes emphasis on behavioral economics, along with problems, vignettes, and features that engage students and help them focus on the central ideas in economics today.</span></p>

Roger LeRoy Miller

Lia Rizzo

George Sroka

Jim Higginson

Mustaq Ahmad

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