Digital Business and E-commerce, 8th edition

Published by Pearson (April 25, 2024) © 2024

  • Dave Chaffey
  • Tanya Hemphill
  • David Edmundson-Bird Manchester Metropolitan University
Products list

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource
  • For titles accompanied by MyLab/Mastering, this eBook does NOT include access to the platform

Features

  • Add notes and highlights
  • Search by keyword or page
Products list

Details

  • A print text
  • Free shipping

The best selling text in digital learning and e-commerce, now in a practical, digital eBook format.

Digital Business and E-Commerce Management, will help you develop your knowledge and skills in digital technology, media and data and thrive in an increasingly competitive environment.

A text blending academic and practitioner material, this all-in-one eBook offers leading textbook content and a range of digital tools, with integrated resources designed to support your learning.

With eBooks, you can:

  • Customise how you study and add your own notes, bookmarks, and highlights directly in your eBook
  • Organise your studying and time and read online or offline, anytime, anywhere
  • Optimise your study with learning content you can access via your computer, mobile, and Android apps
  • Study for your course using an environmentally and accessible friendly learning resource.

Find out more about the benefits of Pearson eBooks.

Preface

About the authors

Acknowledgements

Part 1 Introduction

  1. Introduction to digital business
  2. Opportunity analysis for digital business and e-commerce
  3. Managing digital business infrastructure
  4. Key issues in the digital environment

Part 2 Strategy and applications

  1. Digital business strategy
  2. Supply chain and demand
  3. Digital marketing
  4. Customer relationship management

Part 3 Implementation

  1. Customer experience and service design
  2. Managing digital business transformation and growth hacking

Glossary

Index

Need help? Get in touch