<h4>Equip your students to face the challenges of modern digital business</h4><p><strong>Digital Business and E-Commerce Management,</strong> 8th edition is an industry-leading text to equip current and future managers with the knowledge and practical skills to help them navigate their organisations towards digital business.</p><p>Engaging and informative, this edition will support your students' understanding of the strategies and tactics an organisation needs to implement to make a Digital Business successful.</p><p>With an array of features and examples, this must-have textbook will help your students understand and apply the most up-to-date digital concepts of e-Commerce.</p>

<div class="c-section-headers-number-list_container"><h4>Preface</h4><h4>About the authors</h4><h4>Acknowledgements</h4><h3>Part 1 Introduction</h3><ol><li>Introduction to digital business</li><li>Opportunity analysis for digital business and e-commerce</li><li>Managing digital business infrastructure</li><li>Key issues in the digital environment</li></ol><h3>Part 2 Strategy and applications</h3><ol start="5"><li>Digital business strategy</li><li>Supply chain and demand</li><li>Digital marketing</li><li>Customer relationship management</li></ol><h3>Part 3 Implementation</h3><ol start="9"><li>Customer experience and service design</li><li>Managing digital business transformation and growth hacking</li></ol><h4>Glossary</h4><h4>Index</h4></div>

<h4>The best selling text in digital learning and e-commerce, now in a practical, digital eBook format.</h4> <p><strong>Digital Business and E-Commerce Management</strong>, will help you develop your knowledge and skills in digital technology, media and data and thrive in an increasingly competitive environment.</p> <p>A text blending academic and practitioner material, this all-in-one eBook offers leading textbook content and a range of digital tools, with integrated resources designed to support your learning.</p> <p>With eBooks, you can:</p> <ul> <li>Customise how you study and add your own notes, bookmarks, and highlights directly in your eBook</li> <li>Organise your studying and time and read online or offline, anytime, anywhere</li> <li>Optimise your study with learning content you can access via your computer, mobile, and Android apps</li> <li>Study for your course using an environmentally and accessible friendly learning resource.</li> </ul> <p><strong>Find out more about the benefits of Pearson <a href="https://www.pearson.com/en-gb/higher-education/products-services/textbooks-and-ebooks/ebooks.html" target="_blank">eBooks</a>.</strong></p>

<h4>Understand the crucial aspects of digital business and e-commerce with this best-selling text.</h4><p><strong>Digital Business and E-Commerce Management, 8th edition</strong>, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly competitive environment.</p><p>Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.</p><p>With a host of features to enhance your learning experience, you will come to see why this is a bestselling text.</p>

Dave Chaffey

Tanya Hemphill

David Edmundson-Bird

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The best selling text in digital learning and e-commerce, now in a practical, digital eBook format.

Preface

About the authors

Acknowledgements

Part 1 Introduction

Part 2 Strategy and applications

Part 3 Implementation

Glossary

Index