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Digital Business and E-commerce, 8th edition
Published by Pearson (April 25, 2024) © 2024
- Dave Chaffey
- Tanya Hemphill
- David Edmundson-Bird Manchester Metropolitan University
The best selling text in digital learning and e-commerce, now in a practical, digital eBook format.
Digital Business and E-Commerce Management, will help you develop your knowledge and skills in digital technology, media and data and thrive in an increasingly competitive environment.
A text blending academic and practitioner material, this all-in-one eBook offers leading textbook content and a range of digital tools, with integrated resources designed to support your learning.
With eBooks, you can:
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