Canadian Public Relations for the Real World, 2nd edition

Canadian PR for the Real World seeks to make students aware of and to help them appreciate not only the rich history of public relations in Canada, but also the great work that contemporary practitioners produce on behalf of their organizations and clients across the country every day. This textbook celebrates public relations in Canada. By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence.