Business in Action, 10th edition

Published by Pearson (July 28, 2023) © 2024

  • Courtland L. Bovee
  • John V. Thill
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Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.

From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare you for the complexities and expectations of today's workplace.

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

  1. Developing a Business Mindset
  2. Economics, Money, and Banking
  3. The Global Marketplace
  4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

  1. Forms of Ownership
  2. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

  1. Management Roles, Functions, and Skills
  2. Organization and Teamwork
  3. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

  1. Employee Motivation
  2. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

  1. The Art and Science of Marketing
  2. Product Management and Pricing Strategies
  3. Customer Communication and Product Distribution
  4. Financial Information and Accounting Concepts
  5. Financial Management and Financial Markets

APPENDICES

  1. Business Law
  2. Risk Management
  3. Information Technology
  4. Personal Finance: Getting Set for Life

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