Business Essentials, Canadian Edition, 10th edition

Published by Pearson Canada (March 4, 2022) © 2023

  • Ronald J. Ebert University of Missouri-Columbia
  • Ricky W. Griffin Texas A&M University
  • George Dracopoulos Vanier College and McGill University
  • Frederick A. Starke University of Manitoba

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For introductory business courses.

A focus on the practical skills and important developments in business

Business Essentials is designed to introduce students to the exciting and challenging world of business, both in Canada and elsewhere. The course is designed to fit the needs of a wide variety of students. A student may be taking this course as the first step towards earning a degree in business, or they may be thinking about business and want to know more about it, or they may know they want to study business but are unsure of the area they want to pursue. They may plan to major in another field but want some basic business background and are taking this course as an elective. Or they may be here because this course is required or is a prerequisite for another course. Whatever their situation, this course will be helpful to them.

Hallmark features of this title

  • Current Event Boxes: E-Business and Social Media Solutions. Current Event Boxes bring currency into your classroom with author-written content that connect key concepts with real-life current events. Annually our authors add new or revised content, data, to ensure that your students have relevant examples to help them engage with the course.
  • Mini-Sims are short simulations that put students in business roles and give them the opportunity to apply course concepts as they make decisions. Students begin by making a series of decisions to better understand and apply course concepts. The Mini Sim then changes, branching and creating various scenario paths based on the answers given. This provides students with a personalized learning experience and the opportunity to build and develop their critical-thinking skills.
  • There's an App for That! Boxes: Each chapter includes a description of several useful apps that are related to the chapter material. These apps allow students to understand business concepts in new and dynamic ways.

New GenAI Study Tool

We’ve heard how important it is for students to use reliable AI tools in responsible and productive ways. To that end, Pearson is focused on creating tools that combine the power of generative AI with trusted Pearson content to provide students with a simplified study experience, delivering on-demand and personalised support that compliments your teaching and aligns with the text you’ve chosen. The Study Tool is available to students who access the Pearson eText on its own or through MyLab.

What can the AI Study Tool do?

  • Generate simplified explanations of challenging sections
  • Summarize material to help learners focus on key topics and ideas
  • Students can ask for multiple choice or short answer questions related to a specific chapter or section to help fill knowledge gaps
  • For extra practice, students can also generate flashcards and notes based on their chat interaction with the tool

New and updated features of this title

  • NEW & UPDATED! Chapter Opening Cases Each chapter begins with a description of a problem or opportunity that is facing a Canadian company, or a general issue that impacts many different businesses in Canada. These chapter opening cases help students to bridge the gap between theory and practice.
  • NEW & UPDATED! There’s an App for That! Each chapter includes a description of several useful apps that are related to the chapter material. These apps allow students to understand business concepts in new and dynamic ways.
  • NEW & UPDATED! Boxed Inserts on Key Topics The text contains four series of boxed inserts that are positioned at strategic points in the chapters. The first series–E-Business and Social Media Solutions—describes how rapidly changing technology has provided business firms with many new ways to connect with customers.

Important Digital Assets in MyLab Business

  • New GenAI Study Tool. We’ve heard how important it is for students to use reliable AI tools in responsible and productive ways. To that end, Pearson is focused on creating tools that combine the power of generative AI with trusted Pearson content to provide students with a simplified study experience, delivering on-demand and personalised support that compliments your teaching and aligns with the text you’ve chosen.
  • Mini-Sims. Mini-Sims are short simulations that put students in business roles and give them the opportunity to apply course concepts as they make decisions. Students begin by making a series of decisions to better understand and apply course concepts. The Mini Sim then changes, branching and creating various scenario paths based on the answers given. This provides students with a personalized learning experience and the opportunity to build and develop their critical-thinking skills.
  • Dynamic Study Modules. Chapter-specific Dynamic Study Modules help students study effectively on their own by continuously assessing their activity and performance in real time. Here's how it works: Students complete a set of questions with a unique answer format that also asks them to indicate their confidence level. Questions repeat until the student can answer them all correctly and confidently. Dynamic Study Modules explain the concept using materials from the text. These are available as graded assignments and are accessible on smartphones, tablets, and computers.
  • Ready-to-Go. A roadmap to planning your course. Our Ready to Go helps instructors unlock content and tools available within our MyLab and Mastering. Curated for each title, this website provides a path for instructors to explore and implement resources for teaching and learning. Using the framework of before, during and after class, this online instructor's manual helps pinpoint the tools you need from the instructor support materials and online platforms to support your course planning for in class, online and hybrid instruction.
  • Current Event Boxes: E-Business and Social Media Solutions. Current Event Boxes bring currency into your classroom with author-written content that connect key concepts with real-life current events. Annually our authors add new or revised content, data, to ensure that your students have relevant examples to help them engage with the course.
  • Additional Cases. Additional standalone and multi-chapter cases can be assigned to students in the MyLab. These cases expand on key topics from the text and are accompanied by Multiple Choice questions that encourage critical assessment of the presented issues.
  1. Understanding The Canadian Business System
  2. The Environment Of Business
  3. Conducting Business Ethically And Responsibly
  4. Entrepreneurship, Small Business, And New Venture Creation
  5. The Global Context Of Business
  6. Managing The Business Enterprise
  7. Organizing The Business Enterprise
  8. Managing Human Resources And Labour Relations
  9. Motivating, Satisfying, And Leading Employees
  10. Operations Management, Productivity, And Quality
  11. Understanding Accounting
  12. Understanding Marketing Principles And Developing Products
  13. Pricing, Promoting, And Distributing Products
  14. Money And Banking
  15. Financial Decisions And Risk Management

Ronald J. Ebert is Emeritus Professor at the University of Missouri–Columbia. Professor Ebert's work has been based on more than thirty years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances have included such firms as Mobay Corporation, Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the U.S. Savings and Loan League, and the Central Missouri Manufacturing Training Consortium. 

His experience as a practitioner fostered an advocacy for integrating concepts with best business practices in business education. The five business books he has coauthored have been translated into Spanish, Chinese (Simplified), Chinese (Traditional), Malaysian, Bahasa Indonesian, and Romanian languages. Professor Ebert has served as the Editor of the Journal of Operations Management. He is a Past President and Fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for Quantitative Reasoning for Business Studies, an introduction-to-business project sponsored by the National Science Foundation. Professor Ebert retired from his role as co-author of this book after the publication of its 11th edition, but his imprint and myriad contributions can still be found in many different places throughout the text.

Ricky W. Griffin joined the faculty at Texas A&M University in 1981. During his career at Texas A&M, he has taught undergraduate and graduate courses in management, organizational behavior, human resource management, and international business. Professor Griffin's research interests include workplace aggression and violence, organizational security, workplace culture, and leadership. His work has been published in such journals as Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, and Journal of Management. He served as Associate Editor and then as Editor of Journal of Management.

Professor Griffin has led executive development programs and/or consulted with such firms as Halliburton, Concho, KBR, Ascend, Shell Oil Company, Six Flags, and WinCo. He has also delivered invited presentations in England, Italy, France, Switzerland, Poland, Saudi Arabia, South Africa, Hong Kong, and Australia. He has also served as a consulting expert in numerous legal cases involving workplace violence and bullying and general human resource and talent management practices. 

In addition, Professor Griffin has authored or coauthored several leading textbooks and coedited three scholarly books. His books have been used at more than 500 colleges and universities on five continents and have been translated into Spanish, Russian, Polish, and Chinese. He has served the Academy of Management as Chair of the Organizational Behavior Division and as Program Chair of the Research Methods Division. He also has served as President of the Southwest Division of the Academy of Management and on the Board of Directors of the Southern Management Association. Professor Griffin is a Fellow of both the Academy of Management and the Southern Management Association. He has also won several awards for research and has been supported by more than $1,500,000 in external research funding. Professor Griffin has served as Director of the Center for Human Resource Management and Head of the Department of Management at Texas A&M University. He has also served as Executive Associate Dean and Interim Dean at the Mays Business School.

George Dracopoulos is a member of the Business Administration Department at Vanier College. He has served as department chairman and is now the International Business Exchange Coordinator. In the past 15 years, George has built bridges with universities, government organizations, and multinational corporations throughout France and Belgium. Hundreds of students have benefitted from his initiatives. He is also the co-organizer and co-founder of the national BDC/Vanier Marketing Case Competition and was named the Vanier VIP for his dedication and devotion to the community.

Mr. Dracopoulos also serves as a lecturer at McGill University. He created an online pilot project, designing courses geared primarily to aboriginal students in remote communities. He was also honoured (among a select group) as “Professor of the Year” by a McGill University publication for his work in the Desautels Faculty of Management. He earned his MBA at McGill, as well as a graduate diploma in Education and a graduate degree in Applied Management. He earned his BA at Concordia University.

Outside his teaching career, Mr. Dracopoulos is an award-winning entrepreneur. George does not simply write about disruptive technology. A few years ago, he co-founded a company called Zero-Ohm Systems after negotiating and acquiring the global licensing and manufacturing rights to a patented invention (United States, Europe, and Russia) serving the audio industry. He has successfully marketed the device at international trade shows. In 2017 the company made a breakthrough in Orlando, Florida, when it was honoured with the Best New Product Technology Award at InfoComm (North America's biggest trade show for the AV market). In this capacity, Mr. Dracopoulos has been interviewed by top industry media and trade publications in North America and Europe.

George is continuously engaged in executing real-world strategies. He provides marketing and management consulting solutions (e.g., brand audits, customer relationship surveys, strategic consultations, and IMC campaigns). He has also built web-based materials and training documents for clients in various industries, including aviation/IT solutions, publishing, and higher education. Mr. Dracopoulos has been invited to provide motivational speeches and/or keynote addresses at events across North America on topics such as Connecting with Millennials, Effective Communication, and Transformational Leadership. He has worked on various other text projects, including Business in Action, 2nd Canadian edition (2009), co-authored with Courtland L. Bovée and John V. Thill; and Business, 8th Canadian edition (2014), co-authored with Ricky Griffin, Ronald J. Ebert, Frederick Starke, and Melanie Lang.

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