Business Essentials, Canadian Edition, 10th edition

Published by Pearson Canada (February 18, 2022) © 2023

  • Ronald J. Ebert University of Missouri-Columbia
  • Ricky W. Griffin Texas A&M University
  • Frederick A. Starke University of Manitoba
  • George Dracopoulos Vanier College and McGill University
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Business Essentials is designed to introduce students to the exciting and challenging world of business, both in Canada and elsewhere. The course is designed to fit the needs of a wide variety of students. A student may be taking this course as the first step towards earning a degree in business, or they may be thinking about business and want to know more about it, or they may know they want to study business but are unsure of the area they want to pursue. They may plan to major in another field but want some basic business background and are taking this course as an elective. Or they may be here because this course is required or is a prerequisite for another course. Whatever their situation, this course will be helpful to them.

  1. Understanding The Canadian Business System
  2. The Environment Of Business
  3. Conducting Business Ethically And Responsibly
  4. Entrepreneurship, Small Business, And New Venture Creation
  5. The Global Context Of Business
  6. Managing The Business Enterprise
  7. Organizing The Business Enterprise
  8. Managing Human Resources And Labour Relations
  9. Motivating, Satisfying, And Leading Employees
  10. Operations Management, Productivity, And Quality
  11. Understanding Accounting
  12. Understanding Marketing Principles And Developing Products
  13. Pricing, Promoting, And Distributing Products
  14. Money And Banking
  15. Financial Decisions And Risk Management

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