Barbara Shwom, PhD, is Professor of Instruction in Writing at Northwestern University, where she teaches in the Weinberg College of Arts and Sciences, Kellogg School of Management, and McCormick School of Engineering and Applied Science. For more than 30 years, she has designed and taught communication courses that have influenced this textbook, including Writing in Organizations, Communicating Complex Data, Engineering Design and Communication, and How to Become an Expert in Roughly 10 Weeks.
Professor Shwom's teaching at Northwestern has been recognized by both an outstanding teacher award and an appointment as a fellow of Northwestern's Searle Center for Advancing Teaching and Learning. Professor Shwom has gained industry experience as the managing principal of Communication Partners, a consulting practice that works with clients from a range of industries, including biotechnology, high tech research and development, pharmaceuticals, management consulting, market research, financial services, engineering, and consumer products.
Professor Shwom's research interests include evolving genres of business communication, visual communication of data, and methods of persuasion. In addition to many articles, she is also the coauthor of a textbook on graphics and visual communication for managers. She currently sits on the Board of Directors of the Association for Business Communication and the editorial review board of Business and Professional Communication Quarterly and has served as president for both the Association for Business Communication and the Association of Professional Communication Consultants.
Lisa Gueldenzoph Snyder, PhD, is a Professor and the Chairperson of the Department of Business Education in the College of Business and Economics at North Carolina Agricultural and Technical State University in Greensboro. She earned a doctorate in Higher Education Administration from Bowling Green State University in Ohio, where she also received a master's degree in Business Education. Her Bachelor's in Business Education is from Northern Michigan University.
Dr. Snyder is widely published in journals such as, The Business Communication Quarterly, Journal of Business Communication, Business Education Digest, The Delta Pi Epsilon Journal, and NABTE Review. She regularly presents sessions on business communication and instructional practices at local, regional, and national professional development events, workshops, and conferences. Dr. Snyder received the Meada Gibbs Outstanding Teacher Award from the Association for Business Communication, and the Distinguished Alumni Award from the Business Education program at Bowling Green State University. She also has received the Innovative Instructional Practices Award from Delta Pi Epsilon, the Distinguished Service Award from the Ohio Business Teachers Association, and the Collegiate Teacher of the Year Award from both the North Carolina Business Education Association and the Southern Business Education Association.
Dr. Snyder is the 2018 President of the Association for Business Communication and has served as the National President of the Association for Research in Business Education, the Research Coordinator for the National Association for Business Teacher Education, and the Past-Chair of the Policies Commission for Business and Economic Education. She is also actively involved with the National Business Education Association.
Liz Clarke, MBA, has been a full-time faculty member at the Business School, Centennial College, since August 2000. Over the last 20 years, Professor Clarke has focused on emerging educational and business technologies as well as trends in business communications across a variety of both graduate and undergraduate programs and courses. In 2014, she represented Centennial College at the coveted biennial CASE (Canadian Academics Studying Europe) conference. Hosted by the University of Applied Sciences and Arts, Northwestern Switzerland, CASE 2014 concentrated on European law, banking, governance, and migration and took place in Paris, Strasbourg, Stuttgart, Zurich, and Olten. In 2012, Professor Clarke was nominated—by her students— for Centennial College's prestigious Wicken Teaching Excellence Award.
Professor Clarke has over 30 years' experience working with clients in a wide range of industries, including research, financial services, information technology (IT), supply chain and logistics, and education, including the Ontario Institute for Cancer Research, the Ontario College of Art and Design, Armstrong Partnership LP, CIBC, the Canadian Urban Transit Association, and the Toronto Region Research Alliance. She is a member of the International Association of Business Communicators (IABC). Professor Clarke holds a Master of Business Administration from the Rotman School of Management, University of Toronto, where she graduated with Dean's List Honours. She completed an Honours Bachelor of Arts degree at Brock University, where she won the J.H. and J.F. Harding Prize honouring Excellence in Theatre and Dramatic Literature (English). In 2019, Professor Clarke completed Teaching with Cases (1) from Harvard Business Publishing.