Business Communication: Polishing Your Professional Presence, Canadian Edition, 2nd edition
Published by Pearson Canada (January 4, 2021) © 2022
- Barbara Shwom Northwestern University
- Lisa Gueldenzoph Snyder North Carolina A&T State University
- Liz Clarke Centennial College
Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.
The skills needed for successful and professional business communication have never been more important than they are now. At the time of this writing, the concept of a "global" workplace has become the new normal. Meetings are happening virtually. Many professionals and entry level hires are working and learning from home. There is no longer a clear structure or routine to the everyday workplace, making optimal business communication a true asset. How can students harness the experience, poise, and confidence to navigate this complex environment?
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