MyLab and Revel Marketing
Trusted content and award-winning platforms to equip future-ready marketers
Marketing is a continuously evolving discipline as markets undergo constant changes and consumers expect more from businesses. Pearson is committed to providing up-to-date, job-relevant, and effective resources that optimize learning outcomes for future marketers.
MyLab and Revel are award-winning platforms that power Pearson’s Marketing references to provide personalized and engaging learning experience for today’s digitally native students.
Increase student engagement through interactive content
Make reading more interesting for your students through a blend of interactive assets such as videos and diagrams that reinforce course concepts and promote active learning.
Challenge students to think like real business professionals
With Mini Simulations (Mini Sims), students act as marketers, managers, entrepreneurs, and even CEOs as they apply course concepts to realistic business challenges they’re likely to experience in their future careers. At each point, students receive feedback to help them understand the implications of their choices in the marketing environment.
For MyLab Marketing, these Mini Sims can also be assigned as a small group activity.
Case Study
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Explore Assessment
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Explore Dashboard
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