Features
MyLab Marketing offers a number of features designed to work with any text in our Marketing curriculum to engage students and improve results. Take a deeper look into what’s inside MyLab Marketing below.
Challenge teams to think like real business professionals
Team Mini Sims
Team Mini Sims let you create small student teams and assign them real-world business challenges. As students work through the simulation in class, they discuss and vote on a series of decisions, with the scenario then advancing based on the majority decision.
With Team Mini Sims, students learn how the choices they make can impact an organization and its people. By working together, students improve their communication and collaboration skills — skills in high demand by today’s top employers."
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Help students study better
Dynamic Study Modules
Using the latest developments in cognitive science, Dynamic Study Modules help students study chapter topics by adapting to their performance in real time.
As a result, students build the confidence they need to deepen their understanding, participate meaningfully, and perform better — in and out of class.
Available on smartphones, tablets, and computers.
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Cultivate student engagement
Video Library
The Video Library makes it easy for you to select videos and related assessments for your pre-built assignments. Choose from a curated collection of videos that help students understand why they’re learning key concepts and how to apply them in their careers.
Searchable by company name, topic, duration, or date of creation, they’re updated on a regular basis, so you can keep your course current and engage students with relevant content.
And with auto-scored assessments and recommended content, you’ll save valuable time in both grading assignments and finding what you need.
Build students' quantitative marketing skills
Marketing Metrics Assignments
Marketing Metrics assignments let your students practice their marketing metrics and analytics skills, improving their understanding of the quantitative aspects of marketing.
Give every student a voice
Learning Catalytics™
With Learning Catalytics, you’ll hear from every student when it matters most.
You pose a variety of questions that help students recall ideas, apply concepts, and develop critical-thinking skills. Your students respond using their own smartphones, tablets, or laptops.
You can monitor responses with real-time analytics and find out what your students do — and don’t — understand. Then, you can adjust your teaching accordingly, and even facilitate peer-to-peer learning, helping students stay motivated and engaged.
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Link from your LMS to MyLab Marketing
Learning Management System (LMS) Integration
You can now link from Blackboard Learn, Brightspace by D2L, Canvas, or Moodle to MyLab Marketing. Access assignments, rosters, and resources, and synchronize grades with your LMS gradebook.
For students, single sign-on provides access to all the personalized learning resources that make studying more efficient and effective.
Additional Features
Robust gradebook tracking
The Gradebook offers an easy way for you and your students to see their performance in your course. Item Analysis lets you quickly see trends by analyzing details like the number of students who answered correctly/incorrectly, time on task, and more. And because it's correlated with the AACSB Standards, you can track students' progress toward outcomes that the organization has deemed important in preparing students to be leaders.
A powerful homework and test manager
A powerful homework and test manager lets you create, import, and manage online homework assignments, quizzes, and tests that are automatically graded. You can choose from a wide range of assignment options, including time limits, proctoring, and maximum number of attempts allowed. The bottom line: MyLab means less time grading and more time teaching.
Easily scalable and shareable content
MyLab enables you to manage multiple class sections, and lets other instructors copy your settings so a standardized syllabus can be maintained across your department. Should you want to use the same MyLab course next semester, with the same customized settings, you can copy your existing course exactly — and even share it with other faculty members.
Comprehensive online course content
Filled with a wealth of content that is tightly integrated with your textbook, MyLab lets you easily add, remove, or modify existing instructional material. You can also add your own course materials to suit the needs of your students or department. In short, MyLab lets you teach exactly as you'd like.