Research Methods for Business Students, 9th edition

Published by Pearson (March 23, 2023) © 2023

  • Mark N. K. Saunders Professor of Business Research Methods, University of Birmingham
  • Philip Lewis Formerly of University of Gloucestershire
  • Adrian Thornhill Formerly of University of Gloucestershire
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Details

  • A print copy
  • Free shipping

Features

  • 750 research-related terms
  • Case studies
  • Impact of COVID-19 on research methods

The market-leading textbook that offers guidance on your dissertation or research project

With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.

Samples

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This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as:

  • How do I generate a research idea and design my research?
  • How do I review the literature critically?
  • Why is research philosophy relevant to my research?
  • How do I collect and analyse my data?
  • When and what do I need to write?
  • How can I do research virtually?

Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research.

  • 1. Research, reflective diaries and the purpose of this book
  • 2. Generating a research idea and developing your research proposal
  • 3. Critically reviewing the literature
  • 4. Understanding research philosophy and approaches to theory development
  • 5. Formulating the research design
  • 6. Negotiating access and research ethics
  • 7. Selecting samples
  • 8. Obtaining and evaluating secondary data
  • 9. Collecting primary data using observation
  • 10. Collecting primary data using interviews and diaries
  • 11. Collecting primary data using questionnaires
  • 12. Analysing data quantitatively
  • 13. Analysing data qualitatively
  • 14. Writing and presenting the project report
  • Appendix 1: Systems of referencing
  • Appendix 2: Calculating the minimum sample size
  • Appendix 3: Guidelines for non-discriminatory language

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