Research Methods for Business Students, 8th edition

Published by Pearson (January 15, 2020) © 2020

  • Mark N. K. Saunders Professor of Business Research Methods, University of Birmingham
  • Philip Lewis Formerly of University of Gloucestershire
  • Adrian Thornhill Formerly of University of Gloucestershire
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The market-leading textbook for business students

With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation.

The 8th Edition answers key questions such as: How do I choose my topic and design the research? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write?

  • 1 Business and management research, reflective diaries and the purpose of this book
  • 2 Choosing a research topic and developing your research proposal
  • 3 Critically reviewing the literature
  • 4 Understanding research philosophy and approaches to theory development
  • 5 Formulating the research design
  • 6 Negotiating access and research ethics
  • 7 Selecting samples
  • 8 Utilising secondary data
  • 9 Collecting data through observation
  • 10 Collecting primary data using research interviews and research diaries
  • 11 Collecting primary data using questionnaires
  • 12 Analysing data quantitatively
  • 13 Analysing data qualitatively
  • 14 Writing and presenting your project report
  • Bibliography
  • Appendices
  • Glossary
  • Index

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