Principles of Microeconomics, Global Edition, 13th edition

A history of excellence in economic content and application

· New and Revised - Chapters have been reworked for better flow and improved readability. More thorough discussion of and focus on important topics and issues have been added to the 13th Edition.

· Expanded - A 3-tiered explanation of key concepts (using intuitive stories, followed by a table or graph, and in some cases, an equation that presents the concept with a mathematical formula) helps instructors effectively cover a large amount of material, and helps students to understand it.

· Updated - Graphs, Figures, and Animations help students learn the concepts in the book.

· Concept Checks act as “speed bumps” that encourage students to stop and check their understanding of fundamental terms and concepts before moving on to the next section.

· New and Updated - End-of-Chapter Critical-Thinking Questions and Problem Sets reinforce economic principles and give students the opportunity to practice what they’ve just learned.

Show students the relevance of economics to their lives

· Updated - Real-world examples and applications illustrate and reinforce key economic concepts.

· Updated - Economics in Practice boxes focus on recent research and events that support key concepts in the chapter. This helps students to think deeply about what they’ve read and make connections between what they learn in class and how it can apply to their jobs in the real world.

Examine the power and breadth of microeconomic models

· The introduction of a competitive market model first, followed by noncompetitive market structures gives students a clear understanding of basic economic theory and how market opportunities operate.

MyLabTM Economics is not included. Students, if MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

· Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

o New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place, and gives them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

· Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.

o Question Help consists of homework and practice questions to give students unlimited opportunities to master concepts. Learning aids walk students through the problem -- giving them assistance when they need it most.

o Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.

o The Study Plan gives students personalized recommendations, practi