MIS Essentials, Global Edition, 4th edition

Published by Pearson (September 18, 2014) © 2015

  • David M. Kroenke Formerly Western Washington University
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For undergraduate Introductory Management Information Systems courses

Exploring how people use IS to solve business problems, this engaging introduction explains why MIS is the most important course in the business school - showing students how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Three unique Guides per chapter focus on the themes of ethics, security, and other timely topics; a number of illustrative cases, exercises, projects, and other aids ensure that students connect the knowledge in the text to everyday life.

  • I. MIS AND YOU
  • 1. The Importance of MIS
  • CE 1. Collaboration Information Systems for Decision Making, Problem Solving, and Project Management
  • CE 2. Collaboration Information Systems for Student Projects
  • 2. Business Processes, Information Systems, and Information
  • 3. Organizational Strategy, Information Systems, and Competitive Advantage
  • II. INFORMATION TECHNOLOGY
  • 4. Hardware and Software
  • 5. Database Processing
  • 6. The Cloud
  • III. USING IS FOR COMPETITIVE ADVANTAGE
  • 7. Organizations and Information Systems
  • 8. Social Media Information Systems
  • 9. Business Intelligence Systems
  • IV. INFORMATION SYSTEMS MANAGEMENT
  • 10. Information Systems Development
  • 11. Information Systems Management
  • 12. Information Security Management

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