How To Start Your Own Business for Entrepreneurs: How To Start Your Own Business For Entrepreneurs, 2nd edition

Published by Pearson (August 27, 2013) © 2014

  • Robert Ashton
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When you’re starting up, practical advice from an expert is like gold dust.

Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.

How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:

  • Create a bullet-proof business plan to get the backing you need
  • Build a powerful brand, perfect for your business
  • Discover your customers – how to find them and how to keep them
  • Master the day-to-day tasks, including the not-so scary financials
  • Look to the future, to ensure that your business has one

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  • Part One: Before You Start
  • 1.       See your future as an entrepreneur – crystal clear  
  • 2.       How to find your biggest business opportunity                          
  • 3.       How to be really sure your business idea will fly                        
  • 4.       Business type – what’s possible
  • 5.       Business structure - building in room to grow                            
  • 6.       Finding the perfect place – business premises                             
  • 7.       Starting up or taking over an existing enterprise       
  •                 
  • Part Two: Planning To Succeed
  • 8.       How to write a convincing plan                                                           
  • 9.       Where to find the money you need                                            
  • 10.     Advisers and mentors and why they’re important                     
  • 11.     Timing is everything – how to decide when to start   
  •                 
  • Part Three: Finding Customers
  • 12.     Where to look for the best customers                                      
  • 13.     How to develop the right brand and image                             
  • 14.     Marketing in a nutshell                                                                          &nbs

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