A no-frills, objective-driven structure simplifies the learning process

· New - Streamlined coverage (from 20 to 16 chapters) of essential business topics better aligns the course curriculum to this textbook.

· Each chapter is divided into seven segments of equal importance, each with its own learning objective and comprehensive checkpoint. This chunking of information helps students absorb new concepts in manageable doses.

o New - Learning objectives focus on key aspects of thriving in the digital enterprise. These nontechnical overviews explain the business implications of innovations that students are hearing about in the media and that they’ll likely be expected to use on the job.

o Checkpoints confirm students’ understanding of the material and offer opportunities for review.

· New and Updated - Coverage of the latest research and practices in contemporary business — from inclusiveness in financial services to the ethics of artificial intelligence — prepares students for changes occurring in the world of business today.

Activities help ready students for job interviews and workplace challenges

· New - More than 275 questions and activities that help students develop their employability skills related to communication, critical thinking, collaboration, knowledge application and analysis, business ethics and social responsibility, info technology, and data literacy, have been added.

· New - Growing as a Professional. This exercise encourages students to apply the business concepts they’re learning about to facets of their academic and personal lives right now. By developing professional behaviors now, they’ll impress interviewers and be ready to succeed from day one.

· New - Resolving Ethical Dilemmas. Enlightened companies expect their employees to navigate today’s complex business environment with clear ethical thinking. These exercises challenge students with realistic ethical dilemmas that require thoughtful analysis and decision-making.

· New - Intelligent Business Technology. Recruiters are impressed when students show awareness and curiosity regarding the challenges and opportunities in contemporary business. These research activities help students grasp the benefits of the smart systems that their future employers will likely use.

· Sharpening Your Communication Skills is an opportunity for students to practice communication skills while exploring real-life business issues and challenges.

· Building Your Team Skills provide students with multiple opportunities to work with classmates on reports, presentations, and other projects.

Strong pedagogy and tools build students’ skills, awareness, and insight

· Uniquely designed diagrams, infographics, and exhibits present vital concepts visually, minimizing reading time and maximizing students’ learning outcomes.

· Clear, concise writing with a conversational, professional style helps keep students engaged.

· New - 16 Behind the Scenes chapter opening vignettes and end-of-chapter case studies show students how professionals apply the same skills and concepts they’re reading about in the chapter, in real life.

· New - 150 Exhibits that teach (30 of which are new to the 9th Edition), including diagrams, graphs, quick-reference tables, and more, address the challenge of getting s

Shop for university

Log into digital learning platforms

Subject catalogue

Get support

Support

Digital learning platforms

Resources by discipline

Get support

Support

Get inspired

Key series

Shop by category

Support

Support

Support

Subject catalogue

Shop for university

Log into digital learning platforms

Get support

Resources by discipline

Digital learning platforms

Get support

Shop by category

Get inspired

Key series

Business in Action, Global Edition, 9th edition

Shopping

Explore

Help & support

Pearson