Business Communication Today, Global Edition, 15th edition

Published by Pearson (January 11, 2023) © 2023

  • Courtland L. Bovee
  • John V. Thill
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Access details

  • Instant access once purchased
  • 12-month access
  • Offline access via app

Features

  • Chapter-opening vignettes
  • Embedded videos and media
  • Add notes and highlight
  • Enhanced keyword search
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Details

  • A print copy
  • Free shipping

Features

  • Real-life examples
  • 'Build Your Career' activities
  • Chapter-opening vignettes

This product is expected to ship within 5-7 business days for Australian customers.

For courses in business communication

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.

Samples

Download the detailed table of contents >

Preview sample pages to Business Communication Today, Global Edition >

  • 1. Professional Communication in a Digital, Social, Mobile World
  • 2. Collaboration, Interpersonal Communication, and Business Etiquette
  • 3. Communication Challenges in a Diverse, Global Marketplace
  • 4. Planning Business Messages
  • 5. Writing Business Messages
  • 6. Completing Business Messages
  • 7. Digital Media
  • 8. Social Media
  • 9. Visual Media
  • 10. Writing Routine and Positive Messages
  • 11. Writing Negative Messages
  • 12. Writing Persuasive Messages
  • 13. Finding, Evaluation, and Processing Information
  • 14. Planning Reports and Proposals
  • 15. Writing and Completing Reports and Proposals
  • 16. Developing Presentations in a Social Media Environment
  • 17. Enhancing Presentations with Slides and Other Visuals
  • 18. Building Careers and Writing Résumés
  • 19. Applying and Interviewing for Employment

Download the detailed table of contents >

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