25 Need-to-Know MBA Models, 1st edition

Published by FT Publishing International (January 30, 2017) © 2017

  • Julian Birkinshaw London Business School
  • Ken Mark
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25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programs. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Covering 25 key models that have been picked from programs around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips.

  • Want new ways of looking at old problems?
  • Need a range of management decision-making tools at your fingertips?
  • Only want what you need to know, rather than reams of theory?
  • Includes 10 handy dos and don'ts of using MBA models

With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

Samples

Preview sample pages from 25 Need-to-Know MBA Models >

  • Part 1: Management
  • 1. Change management: Kotter's eight-step model
  • 2. Cognitive biases in decision making
  • 3. Emotional intelligence
  • 4. Negotiating techniques: BATNA
  • 5. 360-degree assessment
  • Part 2: Marketing
  • 6. Multichannel marketing
  • 7. The 4 Ps of marketing
  • 8. Pricing strategies: dynamic pricing
  • 9. Product life cycle
  • 10. Segmentation and personalised marketing
  • Part 3: Strategy
  • 11. The BCG growth - share matrix
  • 12. Blue ocean strategy
  • 13. Core competence and the resource-based view
  • 14. Five forces analysis
  • 15. Game theory: the prisoner's dilemma
  • Part 4: Innovation and entrepreneurship
  • 16. Design thinking
  • 17. Disruptive innovation
  • 18. The lean startup
  • 19. Open innovation
  • 20. Scenario planning
  • Part 5: Finance
  • 21. Capital asset pricing model
  • 22. Capital budgeting
  • 23. Ratio analysis
  • 24. Valuing the firm
  • 25. Weighted average cost of capital

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