Marion was asked to come up with a new slogan for her school's psychology club. At first thought, nothing came to mind. Then suddenly, 'Aha!' The perfect slogan became apparent to Marion, but she was not consciously aware of how she figured it out. Your 'aha!' moment is called

• A. trial and error.
• B. insight.
• C. an algorithmic solution.
• D. an availability heuristic.

Answer: (B)

Verified step by step guidance

1. Understand the concept of an 'aha!' moment, which is often referred to as insight. Insight is a sudden realization or understanding of a problem's solution.
2. Differentiate between insight and other problem-solving strategies such as trial and error, which involves testing various solutions until finding one that works.
3. Recognize that an algorithmic solution involves a step-by-step procedure that guarantees a correct solution, unlike insight which is more spontaneous.
4. Consider the availability heuristic, which is a mental shortcut that relies on immediate examples that come to mind, rather than a sudden realization like insight.
5. Conclude that Marion's experience of suddenly realizing the perfect slogan without a conscious step-by-step process is best described as insight.