Research has shown that subliminal perception

• A. does not work in advertising.
• B. has a huge impact on people's buying habits.
• C. does not exist.
• D. works only in the advertising of certain products.

Answer: (A)

Verified step by step guidance

1. Understand the concept of subliminal perception: Subliminal perception refers to the processing of information by sensory systems without a person's conscious awareness. It is often discussed in the context of whether it can influence behavior, such as in advertising.
2. Review the research on subliminal perception: Examine studies that have investigated whether subliminal messages can affect consumer behavior. Consider the methodologies used and the conclusions drawn by researchers.
3. Evaluate the effectiveness of subliminal messages in advertising: Analyze the evidence regarding whether subliminal messages can significantly influence buying habits. Consider the strength and consistency of the findings across different studies.
4. Consider alternative explanations: Think about other factors that might influence buying habits more significantly than subliminal messages, such as conscious advertising techniques, product quality, and consumer preferences.
5. Draw a conclusion based on the evidence: Based on the research and analysis, determine the most supported conclusion about the impact of subliminal perception in advertising. Consider whether the evidence supports the idea that it has a huge impact, does not work, or works only for certain products.