Okay, so this one asks us, sensory memory holds on to information for an incredibly short period of time. Why is this advantageous? It holds on to information for a short amount of time and basically immediately boots it out and makes you forget about it if it is not relevant to you. That is advantageous for a couple of reasons. The first is that it is going to reduce sensory overload.
Right? I mean, imagine if you were aware of every single sensation, every single second of every single day. That would be really overwhelming. Right? You would never be able to get anything done.
So by holding it for that very tiny amount of time and then immediately getting rid of it, you are reducing sensory overload. And by doing that, you are also going to be reducing cognitive load. Because if we forget about that information and we don't have to think about it, we have a lot more space to do all the cognitive processing that we need to do. If your brain is keeping all that information and pushing it forward and making you think about it more consciously, then you're not going to have space to be doing all of the other important functions that you need to get done during the day. Right?
So by holding information in sensory memory for a very short amount of time before, you know, basically booting out any irrelevant information, we are reducing potential sensory overload and we are reducing potential cognitive load. And there you go.