Table of contents
- 1. Introduction to Psychology1h 43m
- 2. Psychology Research2h 20m
- 3. Biological Psychology2h 41m
- 4. Sensation and Perception28m
- 5. Consciousness and Sleep32m
- 6. Learning41m
- 7. Memory34m
- 8. Cognition37m
- 9. Emotion and Motivation35m
- 10. Developmental Psychology33m
- 11. Personality48m
- 12. Social Psychology41m
- 13. Stress and Health41m
- 14. Psychological Disorders44m
- 15. Treatment47m
7. Memory
Information Processing Model
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Join thousands of students who trust us to help them ace their exams!Watch the first videoMultiple Choice
In the information processing model, what is the primary purpose of encoding?
A
To eliminate irrelevant information.
B
To store information for months or even years.
C
To convert incoming information into a format that can be used by the brain.
D
To recall memories.

1
Understand the information processing model, which is a framework used to describe how humans perceive, analyze, manipulate, use, and remember information.
Identify the key components of the information processing model: encoding, storage, and retrieval.
Focus on the concept of encoding, which is the first step in the information processing model.
Recognize that the primary purpose of encoding is to convert incoming information into a format that can be used by the brain.
Consider how encoding involves transforming sensory input into a form that can be processed and stored in the brain for later retrieval.
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