In real life, information that has just entered iconic memory will be pushed out very quickly by new information. Research suggests that after _____, old information is replaced by new information.

• A. a quarter of a second
• B. a half of a second
• C. one second
• D. a millisecond

Answer: (A)

Verified step by step guidance

1. Understand the concept of iconic memory: Iconic memory is a type of sensory memory that holds visual information for a very short period of time.
2. Recognize the duration of iconic memory: Research indicates that iconic memory retains information for a brief moment before it is replaced by new information.
3. Consider the options provided: a quarter of a second, a half of a second, one second, and a millisecond.
4. Recall that iconic memory is extremely short-lived, typically lasting only a fraction of a second.
5. Identify the most appropriate time frame from the options that aligns with the brief duration of iconic memory, which is generally around a quarter of a second.