2.3: Implement Design Thinking - Video Tutorials & Practice Problems

<v ->Design thinking is an iterative process</v> focused on understanding the user and the user's problem. The goal of design thinking is to identify strategies and solutions that might not be instantly apparent with our initial level of understanding of customer needs. Design thinking is based on a deep interest in understanding customers. It is focused on questioning and validating the problem, the assumptions and the solutions. It is very useful when defining and validating a problem that is not well understood or is simply unknown. In this case, we adopt a hands on approach to test and prototype it. Design thinking involves ongoing experimentation, brainstorming, and that all includes prototyping, sketching, testing, different ways of validating ideas. Design thinking is usually implemented in phases. It starts from understanding customer needs to developing and testing solutions. Pioneers of design thinking include the company IDEO and Stanford's d.school. Those companies use their own definition of the process. What is important? The process is never linear. It's repeated iteratively. For example, d.school defines the following five phases of design thinking, empathize with your users, define your user's needs, their problems, and your insights, ideate by challenging assumption and creating ideas for innovative solutions, prototype to start creating solutions, and then test them. Very simple five steps and very powerful in understanding the actual customer needs.