Alright guys, we've done it. We've reached the end of monopolistic competition, so let's go ahead and fill in that market model summary sheet. Remember, at the beginning of the perfect competition section, there was a sheet that had 4 columns in it, one for each market structure. I want you to pull that sheet up and we're going to fill in the monopolistic competition column there, alright? So let's go ahead and go down one by one here.
So the first one here, number of firms, we saw that there are many firms in monopolistic competition, right? There was a lot of competition, but it's not as much as perfect competition. When we think of perfect competition theoretically, it's almost an infinite amount of firms compared to here, where there are still quite a lot. There are still many, many firms. There's a lot of competition here, okay? Some good examples that we talked about in this chapter include fast food markets. When we were talking about Burger King, McDonald's, and other fast food joints, right? So that was a great example of a monopolistically competitive market. Coffee as well, right? We talked about Starbucks coffee and their competition as well.
Barriers to entry are what keep you from starting up in this market, right? So if you wanted to start a fast food joint, all you'd have to do is go rent a space, get started, and you could set up a fast food joint. So there's not really any barriers to entry to get into a monopolistically competitive market, right? It's just like in perfect competition. We saw that there was no barrier to entry there as well, right? If you wanted to start a farm for wheat, you just go buy a farm and you'd start farming. Cool?
So we saw profit-maximizing quantity here as well was where marginal revenue equals marginal cost, right? That's where we're going to find our profit-maximizing quantity, and that is the quantity we will produce and then find our profit using price from the demand curve and average total cost from the average total cost curve. Right? And we saw in the long run, profitability, there was no economic profit, right? That price was going to equal average total cost in the long run. So there's no possibility for economic profit in the long run because the price equals average total cost.
Alright, how about the relationship between price and marginal revenue? Well, we saw we had that downward-sloping demand curve to the firm, right, and since they have a downward-sloping demand curve, that marginal revenue is going to be less than the price, right? The price comes from the demand curve, but that marginal revenue is less than that, so price is greater than marginal revenue here. Right? And last, the relationship between price and marginal cost. Well, we also saw that the marginal cost is also going to be less than the price, so price is greater than marginal cost as well, okay? So that's that markup over marginal cost that we see, where we cross marginal revenue and marginal cost to find our point where we're going to produce and then we're going to go up to find our price on the demand curve. Okay?
So remember this isn't everything we talked about. We talked about some other topics as well, right. We showed how to calculate profit on the graph and things like that, so this doesn't include everything that we've discussed. There's also other details, but this is some good high-level stuff that you can compare between the different market structures. Alright. Cool. So let's go ahead and move on to the next chapter.