Elasticity and the Midpoint Method - Online Tutor, Practice Problems & Exam Prep
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concept
The Midpoint Method
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10m
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Video transcript
Now we're going to use what's called the midpoint method to calculate elasticity, which is going to give us a consistent answer whether we're raising the price or decreasing the price. So I've got our updated formula for our price elasticity of demand when we're using the midpoint formula, which is what we're going to use from now on, but don't let this trip you up. There's a lot going on there, but this is still just percentage change in quantity demanded divided by percentage change in price. Okay. We're still just dealing with that same formula. We're just changing how we calculate the percentage change in each situation. So if you remember with percentage change, before we had the original value in the denominator, right? It was the change divided by the original value. Well instead of the original value, now we're going to use this average sum of quantities divided by 2. This is the average quantity instead of the original quantity and over here we're going to use the average p
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Problem
Problem
The price of widgets is currently $44 with a quantity demanded of 200,000 units. If the price decreases to $36, the quantity demanded increases 280,000. Using the midpoint method, what is the price elasticity of demand? Is demand elastic or inelastic?
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Problem Transcript
Alright, so let's try this practice problem. The price of widgets is currently $44 with a quantity demanded of 200,000 units. If the price decreases to $36, the quantity demanded increases to 280,000. Using the midpoint method, what is the price elasticity of demand and is demand elastic or inelastic? So, we're going to go ahead and use our step-by-step formula to calculate this price elasticity. Remember that elasticity of demand is going to equal our percentage change in quantity demanded over our percentage change in price, and we've got that midpoint step-by-step that we're going to use here. So let's go ahead and set up our two columns. I like to have quantity demanded and price, and let's go ahead and do step 1 where we're going to subtract our quantities and subtract our prices. So let's circle our quantities here: 200,000, 280,000. Remember the order doesn't matter when we do midpoint method. We just want to do the easiest math possible, keep the numbers positive. We're going to use absolute value anyways, always using a positive number. So let's go ahead and do that. First, we subtract our quantities, \(280,000 - 200,000\) and that's going to give us \(80,000\) for step 1 here. Let's do the same thing with the price. I'll just use the bigger one first. It's easier. \(44 - 36\) and that's a price change of $8 there. And let's move on to step 2. So, step 2, we are going to sum the quantities and sum the prices. So now it’s the same numbers, \(280,000 + 200,000\) and we get \(480,000\) for step 2 here, and for the price, \(44 + 36\) is going to be 80. Alright. Easy enough. Let’s go on to step 3. Step 3, we're just going to take our answer from step 2 and divide it by 2. \(480,000 / 2 = 240,000\). Mark that, and here the same thing, \(80 / 2 = 40\). Alright, so let’s go on to step 4. Remember step 4 is where we actually calculate the percentage change in quantity demanded and the percentage change in price, which we'll use to finally calculate our elasticity. So, we're on the home stretch. Step 4 is where we're going to take our answer from step 1 and divide by the answer from step 3. So, we're going to get \(80,000 / 240,000 = 0.333\). This is our percentage change in quantity demanded. Let’s do the same thing with the price. Our answer from step 1 was 8 divided by our answer from step 3, which was 40. \(8 / 40 = 0.2\). This is our percentage change in price. Step 5 is where we just divide these two numbers and actually get our elasticity. So let's go ahead and do that here on the left-hand side. So, elasticity of demand is going to be \(0.333 / 0.2 = 1.665\). We can confirm that this is elastic. It’s elastic because it's a number greater than 1. In step 4 we saw that the quantity demanded changed by 33.3%, while our change in price was just 20%. When the quantity demanded change is bigger, that means the numerator is bigger than the denominator. The idea is when the numerator is bigger, you're going to get a number bigger than 1, which is conceptually what's going on here as well. We've seen a big change in quantity demanded compared to a smaller change in price. Demand is elastic. Cool. So let's go ahead and move on.
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Problem
Problem
Assume that the price elasticity of demand for cigarettes is 0.4. If a pack of cigarettes currently costs $6 and the government aims to decrease smoking by 20 percent, by how much should it increase the price?