Alright, let's look at this problem. As a fitness craze sweeps the nation, upside-down yoga class membership has skyrocketed. What happens to the demand for protein shakes? There's a lot of information there, but we're just focusing on protein shakes in the end, right? Look at this hilarious picture. Honestly, that does look kind of fun; I'm sure I would try it. I probably couldn't hang like that, but you know, I'd give it a chance. Alright, so let's go ahead and see what happens to the demand for protein shakes.
The idea is that consumer preferences have moved towards fitness, so you could imagine that the demand for protein shakes is going to increase as well, right? As people's preferences for fitness go up, the demand for fitness-related products like protein shakes is also going to go up. This is a good thing for the protein shake market, right? So what we're going to see is a good thing shifts us to the right. So, let's go ahead and just to beat it in, let's draw in our axis PQ right, left to right alphabetically, and let's draw in our new demand curve. So if this was D1 right here, D2 would be to the right because of the preference shift towards fitness products. We shifted to the right, and D2 is right here; that is our shift to the right because of the consumer preference change. Cool? Alright, let's move on.