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Table of contents
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Introduction
3m
Worksheet
Introduction
3m
1: Introduction to Digital Marketing Analytics
40m
Worksheet
Learning objectives
0m
1.1 Why are analytics so important?
9m
1.2 How do you overcome math phobia?
12m
1.3 How do you tell a story with numbers?
3m
1.4 How do you reason with numbers?
5m
1 Exercise: Project Progress
8m
2: How Marketing Analytics Are Used
34m
Worksheet
Learning objectives
0m
2.1 What are Key Performance Indicators (KPIs)?
8m
2.2 What are key types of Marketing Analytics?
14m
2.3 How do tracking codes work?
5m
2 Exercise: Project Progress
5m
3: Foundational Marketing Metrics
34m
Worksheet
Learning objectives
0m
3.1 How do activity metrics work?
13m
3.2 How do I measure content?
5m
3.3 How do I track the customer journey?
10m
3 Exercise: Project Progress
4m
4: Audience Metrics
48m
Worksheet
Learning objectives
1m
4.1 What questions must I ask about audiences?
16m
4.2 How do I collect audience information – legally?
17m
4.3 What can I do with audience metrics?
8m
4 Exercise: Project Progress
5m
5: Money Metrics
39m
Worksheet
Learning objectives
1m
5.1 How do I measure sales?
12m
5.2 What is attribution?
12m
5.3 How do I prove Return on Investment (ROI)?
8m
5 Exercise: Project Progress
4m
6: Working with Marketing Analytics
50m
Worksheet
Learning objectives
1m
6.1 What process do we follow to make progress?
14m
6.2 How does A/B testing work?
9m
6.3 How does conversion rate optimization work?
10m
6.4 How do I score leads?
7m
6 Exercise: Project Progress
6m
7: What's Next?
32m
Worksheet
Learning objectives
0m
7.1 What's coming next in marketing analytics?
17m
7.2 What's next for you in marketing analytics?
14m
Summary
1m
Worksheet
Digital Marketing Analytics Beyond Advertising: Summary
1m
5: Money Metrics
Learning objectives
5: Money Metrics
Learning objectives - Video Tutorials & Practice Problems
Video duration:
1m
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Next Topic: 5.1 How do I measure sales?
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