Learning objectives - Video Tutorials & Practice Problems

<v ->Welcome back.</v> I've been waiting right here for you, so it's about time you came back. In lesson three, we're going to take apart the basic foundational metrics that underpin all digital marketing analytics. We'll begin with activity metrics which, as the name implies, are about counting the actions of your audience on and off your website. Next, we segue into content metrics to answer the musical question, which of my content is working? We'll wrap up this lesson with customer journeys. What are they and how do you measure them? So I was really patient waiting for you here, so let's not waste any more time getting started.