Learning objectives - Video Tutorials & Practice Problems

<v ->Congratulations on completing lesson one.</v> You're on your way. In this lesson, we shift gears to think about how we use marketing analytics. We start by unpacking the concept of key performance indicators. What they are, how do you choose the right ones, and what do you do with them? Next, we explain three key types of marketing analytics. They help you know what happened, predict what will happen and even automate machines to take action. Finally, we explore tracking codes, a key digital marketing technique that helps you to tie actions that occur off your website with actions that occur on your website. That's a packed agenda, so let's get moving.