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Check out how these new titles can help you improve student engagement, understanding, and outcomes.
Armstrong, Kotler, Trifts, Buchwitz
Students learn how customer value and customer engagement drive every good marketing strategy in a fast-changing, increasingly digital and social marketplace.
Solomon, White, Dahl, Zaichkowky, Polegato
Emphasizes the importance of understanding consumers in formulating marketing strategy with examples of specific applications of consumer behavior concepts by marketing practitioners
Principles of Marketing
Armstrong / Kotler / Trifts / Buchwitz
Michael Shekter
Tuckwell / Jaffey
Consumer Behavior
Solomon / Main / White / Dahl
Schiffman / Wisenblit
Marketing Channels
Murphy / Knemeyer
Marketing Research
Callegher / Langschmidt / Kellershohn
Burns / Veeck
Advertising and IMC
Tuckwell
Tuckwell Integrated
International Marketing
Keegan / Green
Introduction to Selling
Manning / Ahearne / Reece / MacKenzie