Newest Marketing Titles for 2020

Check out how these new titles can help you improve student engagement, understanding, and outcomes.

Marketing: An Introduction, 7th Edition

Armstrong, Kotler, Trifts, Buchwitz

Students learn how customer value and customer engagement drive every good marketing strategy in a fast-changing, increasingly digital and social marketplace.
Consumer Behaviour: Buying, Having, and Being, 8th Edition

Solomon, White, Dahl, Zaichkowky, Polegato

Emphasizes the importance of understanding consumers in formulating marketing strategy with examples of specific applications of consumer behavior concepts by marketing practitioners

To find the perfect fit for your course, select a course area to learn more and explore titles for every Marketing course in the curriculum.

See how these titles and MyLab Marketing can help your students succeed